What is HubSpot?
HubSpot is a customer platform that brings marketing, sales, customer service, content management, data management, and revenue operations software together in one system. It is built around a CRM (customer relationship management) database, so contacts, deals, tickets, and campaigns all share the same customer data. The platform is organized into hubs such as Marketing Hub, Sales Hub, Service Hub, and Content Hub, which can be used separately or combined.
The homepage describes AI features across the platform: an AI customer agent that answers customer queries around the clock, an AI prospecting agent that identifies and engages high-value leads, and an AI data agent that gives quick answers about customers. Users can also build and manage AI agents through Agent Hub, and use tools for creating content, automating campaigns, and tracking brand visibility in AI results (AEO, beta). A free CRM is available, and a Small Business Bundle is offered for startups and small companies.
Key features
- Free CRM with contact and deal management
- Marketing automation and campaign creation with AI
- Sales pipeline and prospecting tools with an AI prospecting agent
- Customer service help desk with an AI customer agent
- Content creation and management tools with AI assistance
- Agent Hub for building and managing AI agents
Who is it for
- Small businesses and startups
- Marketing teams
- Sales teams
- Customer service teams
- Enterprises
How to get started with HubSpot
- Create a free account on the HubSpot website.
- Set up your CRM and import your existing contacts.
- Choose a hub (marketing, sales or customer service) and launch your first tool.
- You want CRM plus marketing and sales tools in one platform.
- You need an AI agent for customer service or sales prospecting.
- You want a free CRM to start with and expand as your company grows.
- You need the full feature set for free, as complete capabilities are only in paid plans.
- You expect a Polish-language interface, which this tool does not offer.
Pros and cons
- Marketing, sales, and service tools share one customer database
- Free CRM and free tools are available to start
- AI agents cover customer service, prospecting, and data questions
- Premium plans are priced separately and the pricing page text provided here does not list specific amounts
- Many hubs and add-ons can make the setup more complex as the account grows
HubSpot pricing
| Plan | Price | Includes |
|---|---|---|
| Free | 0 EUR / month | do 2 użytkowników, CRM i Breeze Assistant |
| Starter | 7 EUR / month | za stanowisko przy płatności rocznej, promocja -65% ograniczona czasowo, do 10 użytkowników |
| Professional | 90 EUR / month | za stanowisko przy płatności rocznej, zaawansowane automatyzacje, agenci AI |
| Enterprise | 175 EUR / month | za stanowisko przy płatności rocznej, sandbox, uprawnienia |
Prices copied from HubSpot pricing, checked October 12, 2026. Currency as shown by the vendor; taxes may apply.
Is HubSpot free?
Yes, there is a free plan. Free HubSpot CRM and free plans for each hub (the homepage lists 'Free and premium plans' for Marketing, Sales, Service, Content, Data, and Revenue Hub).
Featured in
- Best AI for marketing - #10
- Best AI for business - #1
HubSpot alternatives
| Tool | Price from | Free plan | Category |
|---|---|---|---|
 WRITER | not listed | trial | Business & sales |
 Copy.ai | 24 USD/mo | trial | Business & sales |
 lemlist | 16 USD/mo | trial | Business & sales |
 Pipedrive | 14 EUR/mo | trial | Business & sales |
 Apollo.io | 49 USD/mo | yes | Business & sales |
 SalesAgent Chat | 30 USD | trial | Business & sales |
Comparisons
FAQ
What is HubSpot used for?
All-in-one marketing, sales, and customer service software platform with AI tools, for businesses of any size.
Is HubSpot free?
Yes, there is a free plan. Free HubSpot CRM and free plans for each hub (the homepage lists 'Free and premium plans' for Marketing, Sales, Service, Content, Data, and Revenue Hub).
How much does HubSpot cost?
The cheapest paid plan is 7 EUR/mo (vendor pricing, October 12, 2026).
What are the best HubSpot alternatives?
Closest alternatives: WRITER, Copy.ai, lemlist, Pipedrive, Apollo.io.
Data checked October 12, 2026 on the vendor website (hubspot.com).