What is Apollo.io?
Apollo.io is an AI go-to-market (GTM) system that brings B2B data, intelligence and execution into one platform. It offers access to a database of 240M+ contacts and 30M+ companies, which it combines with first-party data from a CRM, product usage and buying signals such as intent and job changes.
On top of that data, AI agents research accounts, build prospect lists, write outreach, follow up and book meetings, prompting the user at key moments. Teams can work inside Apollo's Workspace for prospecting, outreach and dialing, or use Apollo Anywhere to run the same workflows from a CRM, Gmail, the browser, ChatGPT or Claude. Waterfall enrichment, deliverability tools and a Chrome extension round out the platform.
Key features
- Access to 240M+ contacts and 30M+ companies
- AI agents for prospecting, outreach and follow-up
- Apollo Profile unifying CRM, product and intent data
- Waterfall enrichment for more complete records
- Apollo Anywhere to work from CRM, Gmail, ChatGPT and Claude
- 200+ integrations and Chrome extension
Who is it for
- Sales reps
- Sales leaders
- RevOps teams
- Marketers and small businesses
How to get started with Apollo.io
- Create a free Apollo.io account on the website
- Set up your company context and ICP in AI Context Center
- Build your first contact list and run an AI agent or outreach
- You need one database of contacts and companies with buying signals
- You want AI agents to automate prospecting and message sending
- You work in a CRM, Gmail, ChatGPT or Claude and want to connect them
- You need a Polish-language interface, since there is none
- You require advanced integrations, SSO or security features without contacting sales (Custom plan)
Pros and cons
- Large B2B contact and company database
- Agents automate research, outreach and meeting booking
- Works inside the tools teams already use
- Higher tiers and AI features require paid plans
- All seats on an account must share the same plan
Apollo.io pricing
| Plan | Price | Includes |
|---|---|---|
| Free | 0 USD / month | 900 kredytów rocznie, 2 sekwencje |
| Basic | 49 USD / month | za stanowisko przy płatności rocznej, 30 000 kredytów rocznie |
| Professional | 79 USD / month | za stanowisko przy płatności rocznej, 48 000 kredytów rocznie |
| Organization | 119 USD / month | za stanowisko przy płatności rocznej, min. 3 stanowiska |
Prices copied from Apollo.io pricing, checked October 12, 2026. Currency as shown by the vendor; taxes may apply.
Is Apollo.io free?
Yes, there is a free plan. Free plan for exploring Apollo or light usage; free trial gives access to most features before committing to a paid plan.
Featured in
Apollo.io alternatives
| Tool | Price from | Free plan | Category |
|---|---|---|---|
 Copy.ai | 24 USD/mo | trial | Business & sales |
 Pipedrive | 14 EUR/mo | trial | Business & sales |
 Attio | 39 EUR/mo | yes | Business & sales |
 Brex | 12 USD/mo | trial | Business & sales |
 lemlist | 16 USD/mo | trial | Business & sales |
 WRITER | not listed | trial | Business & sales |
All alternatives to Apollo.io →
Comparisons
FAQ
What is Apollo.io used for?
AI go-to-market platform combining B2B contact data, AI agents and outreach tools for sales and revenue teams.
Is Apollo.io free?
Yes, there is a free plan. Free plan for exploring Apollo or light usage; free trial gives access to most features before committing to a paid plan.
How much does Apollo.io cost?
The cheapest paid plan is 49 USD/mo (vendor pricing, October 12, 2026).
What are the best Apollo.io alternatives?
Closest alternatives: Copy.ai, Pipedrive, Attio, Brex, lemlist.
Data checked October 12, 2026 on the vendor website (apollo.io).