What is Attio?
Attio is a CRM positioned around 'agentic revenue': a data-model-based customer database that syncs and structures contacts, companies and deals, and automatically enriches records. On top of that sit AI features such as Ask Attio (natural-language analysis and record creation), Custom Agents, a Web Agent that researches companies on the web, Call Intelligence for recording and analyzing meetings, and Sequences for personalized outreach.
In practice, a team can connect email and calendar, let agents enrich and score leads, route them to reps through Workflows (for example a trigger on record creation, a web research step, an ICP scoring step, then enrollment in a sequence), and ask questions about pipeline and forecasts in plain language. The product also offers real-time reporting, an API, webhooks, an app SDK and an MCP server to connect with other tools and AI assistants.
Key features
- Data model with real-time contact and email sync
- Automatic data enrichment of records
- Ask Attio: AI analysis and record creation
- Custom agents and Web Agent for web research
- Workflows with conditional routing and sequence enrollment
- Call Intelligence and real-time forecasting reports
Who is it for
- Revenue and sales teams
- Startups scaling their sales process
- Enterprise organizations needing security and admin controls
How to get started with Attio
- Sign up for the Free plan on the Attio website
- Connect your email and calendar
- Import or sync your contacts and companies
- Set up your first workflow assigning leads to a rep
- You lead a sales team and want to automate lead research
- You need a CRM that enriches company and person records automatically
- You work at a growing SaaS startup or GTM team
- You need a Polish-language interface, which Attio does not offer
- You need meeting recording analysis without upgrading to the Pro plan
Pros and cons
- Automatic enrichment and AI agents reduce manual data entry
- Connects with Slack, ChatGPT, Claude, MCP and an API
- Advanced features such as AI agents and Call Intelligence depend on plan and credit limits
Attio pricing
| Plan | Price | Includes |
|---|---|---|
| Free | 0 EUR / month | up to 3 seats, 50,000 records, 200 emails/mo, 1 email account per user |
| Plus | 39 EUR / month | up to 10 seats, 250,000 records, 1,000 emails/mo; annual billing 31 EUR per user/month |
| Pro | 93 EUR / month | unlimited seats, 1,000,000 records, call intelligence, sequences, advanced reporting; annual billing 74 EUR per user/month |
Prices copied from Attio pricing, checked October 12, 2026. Currency as shown by the vendor; taxes may apply.
Is Attio free?
Yes, there is a free plan. Free plan for up to 3 seats, real-time contact syncing and automatic data enrichment; no credit card required.
Featured in
- Best AI for business - #6
Attio alternatives
| Tool | Price from | Free plan | Category |
|---|---|---|---|
 StackAI | not listed | yes | Business & sales |
 WRITER | not listed | trial | Business & sales |
 Glean | not listed | ? | Business & sales |
 Apollo.io | 49 USD/mo | yes | Business & sales |
 FirmOS | not listed | ? | Business & sales |
 Copy.ai | 24 USD/mo | trial | Business & sales |
Comparisons
FAQ
What is Attio used for?
AI-native CRM that builds pipeline, advances deals and grows accounts with agents and automations, for revenue and sales teams.
Is Attio free?
Yes, there is a free plan. Free plan for up to 3 seats, real-time contact syncing and automatic data enrichment; no credit card required.
How much does Attio cost?
The cheapest paid plan is 39 EUR/mo (vendor pricing, October 12, 2026).
What are the best Attio alternatives?
Closest alternatives: StackAI, WRITER, Glean, Apollo.io, FirmOS.
Data checked October 12, 2026 on the vendor website (attio.com).