What is Zapier?
Zapier is an automation platform for building workflows that move data and trigger actions between apps without writing code. Its core product, Zap workflows, links a trigger in one app to actions in others, and it now also offers Zapier MCP for connecting AI chat tools such as Claude, ChatGPT and Cursor to business apps, plus an SDK for AI coding agents, Tables for storing workflow data, Canvas for mapping workflows with AI, and Agents for building custom AI assistants.
In practice you can use it to route leads from a form into a CRM, pass support tickets to the right team, sync marketing campaign data, or let an AI assistant read and act on information across your tools. The pitch is centered on governance as well as speed: admin controls, security features and enterprise options are offered for organizations that need to manage automation at scale.
Key features
- No-code workflows connecting 9,000+ apps
- Zapier MCP for connecting AI chat tools to business apps
- Zapier SDK for AI coding agents
- Tables for storing data that workflows can read and update
- Canvas for planning and mapping workflows with AI
- Agents for building custom AI assistants
- Forms and chatbots that trigger workflows
Who is it for
- Small and medium businesses
- Startups
- Enterprise IT and operations teams
- Sales, marketing and customer support teams
How to get started with Zapier
- Create a Zapier account and choose the trial option
- Pick a trigger app, such as a new form or email
- Add action steps, such as sending a Slack message
- Connect app accounts and test the workflow before turning it on
- You want to connect different apps without writing code
- A sales or support team repeats manual tasks
- You want to connect automations to AI chats via Zapier MCP
- You need a Polish-language interface, since none is available
- You want a fully free plan without limits, as only a trial is offered
Pros and cons
- Very large library of pre-built app integrations
- Combines no-code automation with AI agents and MCP connections
- Enterprise-grade security and governance options
- Pricing details are only partly visible in the provided text
- Advanced governance features are aimed at enterprise plans
Zapier pricing
| Plan | Price | Includes |
|---|---|---|
| Free | 0 USD / month | 100 zadań miesięcznie, Zapy dwuetapowe |
| Professional | od 19,99 USD / month | Zapy wieloetapowe, aplikacje Premium, webhooki; rocznie -33% |
| Team | od 69 USD / month | 25 użytkowników, SAML SSO |
| Enterprise | wycena indywidualna | nielimitowani użytkownicy |
Prices copied from Zapier pricing, checked October 12, 2026. Currency as shown by the vendor; taxes may apply.
Is Zapier free?
Yes, there is a free plan. Free start with email or Google sign-up, as stated on the homepage; the specific limits of the free plan are not shown in the provided text.
Featured in
Zapier alternatives
| Tool | Price from | Free plan | Category |
|---|---|---|---|
 n8n | 20 EUR/mo | trial | Automation |
 Browser Use | 0.02 USD | trial | Automation |
 Browserbase | 20 USD/mo | yes | Automation |
 Clay | od 167 USD/mo | trial | Automation |
 Activepieces | 20 USD/mo | yes | Automation |
 Hexabot | 19 USD/mo | yes | Automation |
Comparisons
FAQ
What is Zapier used for?
No-code platform that connects 9,000+ apps and AI tools into automated workflows and agents for businesses and teams.
Is Zapier free?
Yes, there is a free plan. Free start with email or Google sign-up, as stated on the homepage; the specific limits of the free plan are not shown in the provided text.
How much does Zapier cost?
The cheapest paid plan is od 19,99 USD/mo (vendor pricing, October 12, 2026).
What are the best Zapier alternatives?
Closest alternatives: n8n, Browser Use, Browserbase, Clay, Activepieces.
Data checked October 12, 2026 on the vendor website (zapier.com).