What is Clay?
Clay is a platform for go-to-market teams that combines data sourcing, enrichment and automation in one workspace. It lets users pull data from many providers, track signals such as job changes or promotions, and combine several data sources to improve coverage.
The product adds AI agents called Claygents, which research target companies and people, along with workflows, a native sequencer, ad audience sync to LinkedIn, Meta and Google, and a CLI/API for building in Clay from a coding agent. Users can use it for CRM enrichment, account research, outbound prospecting and account-based marketing.
Key features
- Data marketplace with 200+ data providers
- Waterfall enrichment combining multiple providers
- Signals and intent tracking such as job changes and promotions
- Claygents AI agents for researching companies and people
- Native sequencer and ad audience sync to LinkedIn, Meta and Google
- API and CLI for building in Clay via coding agents
Who is it for
- GTM teams
- Sales teams
- Marketing teams
- GTM engineers
How to get started with Clay
- Create an account and start the free trial
- Import a list of companies or people into a new table
- Add data sources and enrich records with company information
- Run a Claygent to research selected accounts
- You want to combine company and person data from many providers in one place
- You need signals such as job changes and promotions to prioritize prospects
- You need AI agents to research accounts and generate summaries
- You need a permanently free plan, as only a free trial is available
- You need a Polish-language interface, which is not confirmed in the data
Pros and cons
- Combines many data providers in one workspace
- Covers the full path from data sourcing to outbound execution
- No limitations listed by the vendor.
Clay pricing
| Plan | Price | Includes |
|---|---|---|
| Free | 0 USD | 6000 akcji i 1200 kredytów danych rocznie, do 200 wierszy w tabeli |
| Launch | od 167 USD / month | 180K akcji (54 USD) + 30K kredytów danych (113 USD) rocznie; roczna płatność -10% |
| Growth | od 446 USD / month | 480K akcji + 72K kredytów danych rocznie, synchronizacja CRM |
| Enterprise | wycena indywidualna | SSO, RBAC, dedykowany opiekun |
Prices copied from Clay pricing, checked October 12, 2026. Currency as shown by the vendor; taxes may apply.
Is Clay free?
There is a free trial. Start free trial is offered on the homepage; the free plan details are not shown in the provided text.
Featured in
Clay alternatives
| Tool | Price from | Free plan | Category |
|---|---|---|---|
 Zapier | od 19,99 USD/mo | yes | Automation |
 Skyvern | 29 USD/mo | yes | Automation |
 n8n | 20 EUR/mo | trial | Automation |
 Calmo | not listed | trial | Automation |
 Simular | 50 USD/mo | no | Automation |
 Apify | 19 USD/mo | yes | Automation |
Comparisons
FAQ
What is Clay used for?
Data and AI infrastructure for building go-to-market systems: find prospects, enrich data, and run agentic outbound and inbound workflows.
Is Clay free?
There is a free trial. Start free trial is offered on the homepage; the free plan details are not shown in the provided text.
How much does Clay cost?
The cheapest paid plan is od 167 USD/mo (vendor pricing, October 12, 2026).
What are the best Clay alternatives?
Closest alternatives: Zapier, Skyvern, n8n, Calmo, Simular.
Data checked October 12, 2026 on the vendor website (clay.com).