Side by side
| Feature | Clay | Make |
|---|---|---|
| What it does | Data and AI infrastructure for building go-to-market systems: find prospects, enrich data, and run agentic outbound and inbound workflows. | Visual automation builder: connects over 3500 apps into workflows without coding. |
| Price from | od 167 USD/mo | 9 USD/mo |
| Free plan | trial | yes |
| Platforms | web, api | web, api |
| API | yes | yes |
Clay: key features
- Data marketplace with 200+ data providers
- Waterfall enrichment combining multiple providers
- Signals and intent tracking such as job changes and promotions
- Claygents AI agents for researching companies and people
- Native sequencer and ad audience sync to LinkedIn, Meta and Google
- API and CLI for building in Clay via coding agents
Make: key features
- Visual no-code scenario builder
- Over 3500 app integrations
- Routers and filters in workflows
- Run scheduling
- Make API from the Core plan
FAQ
Is Clay or Make better?
It depends on the job - compare prices, free plans and features in the table above.
Are Clay and Make free?
Clay: There is a free trial. Start free trial is offered on the homepage; the free plan details are not shown in the provided text. Make: Yes, there is a free plan. Free plan: 1000 credits per month, no-code builder, over 3500 integrations, runs at least every 15 minutes.