Side by side
| Feature | Zapier | Clay |
|---|---|---|
| What it does | No-code platform that connects 9,000+ apps and AI tools into automated workflows and agents for businesses and teams. | Data and AI infrastructure for building go-to-market systems: find prospects, enrich data, and run agentic outbound and inbound workflows. |
| Price from | od 19,99 USD/mo | od 167 USD/mo |
| Free plan | yes | trial |
| Platforms | web, api, chrome | web, api |
| API | yes | yes |
Zapier: key features
- No-code workflows connecting 9,000+ apps
- Zapier MCP for connecting AI chat tools to business apps
- Zapier SDK for AI coding agents
- Tables for storing data that workflows can read and update
- Canvas for planning and mapping workflows with AI
- Agents for building custom AI assistants
Clay: key features
- Data marketplace with 200+ data providers
- Waterfall enrichment combining multiple providers
- Signals and intent tracking such as job changes and promotions
- Claygents AI agents for researching companies and people
- Native sequencer and ad audience sync to LinkedIn, Meta and Google
- API and CLI for building in Clay via coding agents
FAQ
Is Zapier or Clay better?
It depends on the job - compare prices, free plans and features in the table above.
Are Zapier and Clay free?
Zapier: Yes, there is a free plan. Free start with email or Google sign-up, as stated on the homepage; the specific limits of the free plan are not shown in the provided text. Clay: There is a free trial. Start free trial is offered on the homepage; the free plan details are not shown in the provided text.