Side by side
| Feature | HubSpot | Attio |
|---|---|---|
| What it does | All-in-one marketing, sales, and customer service software platform with AI tools, for businesses of any size. | AI-native CRM that builds pipeline, advances deals and grows accounts with agents and automations, for revenue and sales teams. |
| Price from | 7 EUR/mo | 39 EUR/mo |
| Free plan | yes | yes |
| Platforms | web | web, api, chrome |
| API | not stated | yes |
HubSpot: key features
- Free CRM with contact and deal management
- Marketing automation and campaign creation with AI
- Sales pipeline and prospecting tools with an AI prospecting agent
- Customer service help desk with an AI customer agent
- Content creation and management tools with AI assistance
- Agent Hub for building and managing AI agents
Attio: key features
- Data model with real-time contact and email sync
- Automatic data enrichment of records
- Ask Attio: AI analysis and record creation
- Custom agents and Web Agent for web research
- Workflows with conditional routing and sequence enrollment
- Call Intelligence and real-time forecasting reports
FAQ
Is HubSpot or Attio better?
It depends on the job - compare prices, free plans and features in the table above.
Are HubSpot and Attio free?
HubSpot: Yes, there is a free plan. Free HubSpot CRM and free plans for each hub (the homepage lists 'Free and premium plans' for Marketing, Sales, Service, Content, Data, and Revenue Hub). Attio: Yes, there is a free plan. Free plan for up to 3 seats, real-time contact syncing and automatic data enrichment; no credit card required.