Side by side
| Feature | HubSpot | Apollo.io |
|---|---|---|
| What it does | All-in-one marketing, sales, and customer service software platform with AI tools, for businesses of any size. | AI go-to-market platform combining B2B contact data, AI agents and outreach tools for sales and revenue teams. |
| Price from | 7 EUR/mo | 49 USD/mo |
| Free plan | yes | yes |
| Platforms | web | web, chrome |
| API | not stated | not stated |
HubSpot: key features
- Free CRM with contact and deal management
- Marketing automation and campaign creation with AI
- Sales pipeline and prospecting tools with an AI prospecting agent
- Customer service help desk with an AI customer agent
- Content creation and management tools with AI assistance
- Agent Hub for building and managing AI agents
Apollo.io: key features
- Access to 240M+ contacts and 30M+ companies
- AI agents for prospecting, outreach and follow-up
- Apollo Profile unifying CRM, product and intent data
- Waterfall enrichment for more complete records
- Apollo Anywhere to work from CRM, Gmail, ChatGPT and Claude
- 200+ integrations and Chrome extension
FAQ
Is HubSpot or Apollo.io better?
It depends on the job - compare prices, free plans and features in the table above.
Are HubSpot and Apollo.io free?
HubSpot: Yes, there is a free plan. Free HubSpot CRM and free plans for each hub (the homepage lists 'Free and premium plans' for Marketing, Sales, Service, Content, Data, and Revenue Hub). Apollo.io: Yes, there is a free plan. Free plan for exploring Apollo or light usage; free trial gives access to most features before committing to a paid plan.