What is Instantly?
Instantly is a sales engagement platform that combines automated cold email outreach, a B2B lead database with over 450M contacts, email deliverability tools and an AI-powered CRM. Its AI Sales Agent, AI Reply Agent and Lead Finder Agent can search for prospects, write personalized emails, launch campaigns and answer replies with limited manual setup. Users can also run workflows that tag leads and trigger next steps when a prospect visits a site, replies or books a meeting.
In practice you connect unlimited email accounts, warm them up, load contacts, enrich them with company and job data, and send sequences from a unified inbox. The platform tracks opportunities, pipeline and revenue alongside basic campaign metrics, and it can be controlled through a chat interface connected to ChatGPT. An API and CRM exports are available for teams that need to connect other tools.
Key features
- Automated cold email campaigns with AI-written personalization
- B2B lead database with 450M+ contacts and filters
- AI Reply Agent and unified inbox for replies
- Email deliverability tools, warmup and inbox placement checks
- Workflows triggered by website visits, replies or meetings
- Lead enrichment with company, job, news and funding data
Who is it for
- Sales teams doing outbound prospecting
- Marketing and lead generation agencies
- Founders of small B2B companies
- Enterprises running large outbound operations
How to get started with Instantly
- Sign up on the Instantly website and choose a plan
- Connect your mailboxes to the platform
- Pick recipients from the B2B database or import your own list
- Write a sequence or ask the AI agent for personalized messages
- You run large-scale cold email outreach and need many mailboxes
- You want a B2B lead database, sending, and a simple CRM in one tool
- You manage campaigns for clients as a marketing agency
- You need a free plan, and the pricing does not include one
- You need a Polish-language interface, which the platform does not offer
Pros and cons
- Covers lead search, outreach, deliverability and CRM in one platform
- Unlimited email accounts and warmup on the Growth plan
- Revenue-focused reporting beyond basic open and click metrics
- Credits and contact limits differ by bundle, so costs grow with volume
- Cold email outreach requires attention to deliverability and compliance
Instantly pricing
| Plan | Price | Includes |
|---|---|---|
| Starter (bundle) | 85 USD / month | 5000 emails monthly, 1000 uploaded contacts, 1500 Instantly credits monthly, database of 450M+ B2B leads, AI Sales Agent; listed as $94 before a 10% discount |
| Growth Plan (Outreach) | 47 USD / month | Unlimited email accounts, unlimited email warmup, 1000 uploaded contacts, 5000 emails monthly, chat support |
| Growth Credits | 47 USD / month | 1500 Instantly credits monthly, database of 450M+ B2B leads, 13 filters, waterfall email enrichment with 5+ providers, AI Web Researcher Agent, access to 5 major LLMs, 100+ community AI templates, CRM exports |
| Scale (bundle) | 175 USD / month | 100,000 emails monthly, 25,000 uploaded contacts, 5000 Instantly credits monthly, AI Reply Agent, Unibox replies, advanced deliverability features, premium live support; listed as $194 before a 10% discount |
| Hypergrowth Plan (Outreach) | 358 USD / month | Everything in Growth, 5000 Instantly credits monthly (per the text, this tier is listed alongside Scale) |
| Supersonic Credits | 197 USD / month | 5000 Instantly credits monthly, everything in Growth |
Prices copied from Instantly pricing, checked October 12, 2026. Currency as shown by the vendor; taxes may apply.
Is Instantly free?
There is a free trial. The homepage invites users to start for free, but the pricing text does not specify the free plan or trial limits.
Featured in
Instantly alternatives
| Tool | Price from | Free plan | Category |
|---|---|---|---|
 Regie.ai | 41 USD/mo | yes | Customer support & chatbots |
 Crisp | 45 USD/mo | trial | Customer support & chatbots |
 Botpress | 150 USD/yr | yes | Customer support & chatbots |
 Agentforce | not listed | trial | Customer support & chatbots |
 Zendesk AI | 19 USD/mo | trial | Customer support & chatbots |
 AgentDock | 39 USD/mo | yes | Customer support & chatbots |
All alternatives to Instantly →
FAQ
What is Instantly used for?
AI-powered sales engagement platform for automated cold email outreach, B2B lead data and email deliverability, aimed at sales teams and agencies.
Is Instantly free?
There is a free trial. The homepage invites users to start for free, but the pricing text does not specify the free plan or trial limits.
How much does Instantly cost?
The cheapest paid plan is 47 USD/mo (vendor pricing, October 12, 2026).
What are the best Instantly alternatives?
Closest alternatives: Regie.ai, Crisp, Botpress, Agentforce, Zendesk AI.
Data checked October 12, 2026 on the vendor website (instantly.ai).