What is Soda?
Soda is a Mac app that runs quietly in the background and picks up the context of your work: the app you are in, the call you are on, and the conversation you are having. It captures details such as names, promises, decisions and next steps, and stores them in a living profile for every customer, prospect or partner. Transcription happens on the device, and the audio is said to be processed locally and not stored on Soda's servers.
You can use Soda without pressing buttons or starting workflows. It works with Google Meet, Zoom, Teams, Slack, WhatsApp and more, and no bot joins your calls. From any app you can search the memory with a shortcut to find, for example, pricing agreed in an earlier call or concerns raised during onboarding. Customer profiles can be shared across an account team so that sales and customer success see the same history.
Key features
- Passive background listening using device audio, no bots in calls
- Automatic living customer profiles updated after each conversation
- Detailed notes for every meeting
- Searchable memory accessible from any app on Mac
- Shared team profiles across sales and customer success
- On-device transcription with audio not leaving the Mac
Who is it for
- Sales teams and account executives
- Customer success teams
- Account managers handling renewals
- Commercial teams in B2B companies
Pros and cons
- Requires no manual input or buttons during calls
- Local transcription keeps audio on the device
- Currently in private beta, access by request only
- Available for Mac only
Soda pricing
The vendor does not publish prices in a readable form (often pricing is shown only after signing in).
Is Soda free?
The vendor does not state this clearly on the homepage or pricing page.
Soda alternatives
| Tool | Price from | Free plan | Category |
|---|---|---|---|
 Tidio | 29 USD/mo | yes | Customer support & chatbots |
 Nudge AI | not listed | trial | Customer support & chatbots |
 Rep AI | not listed | trial | Customer support & chatbots |
 Convo | 22.49 USD/mo | no | Productivity & notes |
 Text by LiveChat | 19 USD/mo | trial | Customer support & chatbots |
 Gorgias | not listed | ? | Customer support & chatbots |
FAQ
What is Soda used for?
Passive AI memory for Mac that listens to calls and chats and builds living customer profiles for sales and customer success teams.
Is Soda free?
The vendor does not state this clearly on the homepage or pricing page.
How much does Soda cost?
The vendor does not publish prices publicly or requires sign-in.
What are the best Soda alternatives?
Closest alternatives: Tidio, Nudge AI, Rep AI, Convo, Text by LiveChat.
Data checked October 12, 2026 on the vendor website (getsoda.app).