What is Smartly?
Smartly is an AI-powered advertising platform that connects creative production and media buying in one place. It is organized into three suites: Creative, for designing and scaling high-quality ad assets; Media, for activating and optimizing campaigns across channels; and Intelligence, for turning planning and performance signals into decisions about where to invest and scale. A product called Smartly Synapse is presented as tying planning, execution and optimization together.
According to the site, teams can build and personalize creative for social platforms, deliver ads on connected TV across 200+ streaming services, run ads across major DSPs on the open web, scale video ads with AI creative templates, and run one-to-one conversational commerce messaging. The site says performance insights can feed back into creative automatically so campaigns improve as they run.
Key features
- AI-powered creative production and scaling
- Cross-channel media activation and optimization
- Connected TV ad delivery across 200+ streaming services
- Open web ad delivery across major DSPs
- Social media creative building and personalization
- Performance intelligence and measurement for budget decisions
Who is it for
- Marketing agencies
- Performance marketing teams
- Brand marketing teams
- B2B marketers
Pros and cons
- Connects creative and media workflows in one platform
- Covers social, CTV, open web and conversational commerce channels
- Pricing is not published on the homepage text provided
Smartly pricing
The vendor does not publish prices in a readable form (often pricing is shown only after signing in).
Is Smartly free?
The vendor does not state this clearly on the homepage or pricing page.
Smartly alternatives
| Tool | Price from | Free plan | Category |
|---|---|---|---|
 HubSpot | 7 EUR/mo | yes | Business & sales |
 Copy.ai | 24 USD/mo | trial | Business & sales |
 Apollo.io | 49 USD/mo | yes | Business & sales |
 lemlist | 16 USD/mo | trial | Business & sales |
 WRITER | not listed | trial | Business & sales |
 Pipedrive | 14 EUR/mo | trial | Business & sales |
FAQ
What is Smartly used for?
AI platform for building, launching and optimizing cross-channel ads, used by agencies and brand marketing teams.
Is Smartly free?
The vendor does not state this clearly on the homepage or pricing page.
How much does Smartly cost?
The vendor does not publish prices publicly or requires sign-in.
What are the best Smartly alternatives?
Closest alternatives: HubSpot, Copy.ai, Apollo.io, lemlist, WRITER.
Data checked October 12, 2026 on the vendor website (smartly.io).