What is Fotor?
Fotor is a browser-based photo editor that combines classic editing tools (cropping, resizing, retouching, adding text and effects) with a large set of AI features. Its AI tools cover image enhancement and upscaling, background removal, object and person removal, watermark removal, colorization, restoration of old photos, and style conversion such as photo to anime, cartoon, sketch or watercolor.
Beyond photo editing, the site offers AI image and video generators that let you create visuals from text prompts or convert photos into video, along with templates for collages, logos, flyers, passport photos and wallpapers. It also includes product-focused tools such as ghost mannequin effects, AI fashion models, background generators and batch editing, plus marketing tools like AI poster generation and UGC-style video creation.
Key features
- AI image enhancer and upscaler up to 4x
- Background removal and replacement
- Object and person removal from photos
- Photo restoration and colorization
- Photo to anime, cartoon, sketch and painting filters
- AI image and video generation from text or photos
- Templates for collages, logos, flyers and cards
Who is it for
- Casual users editing personal photos
- Social media creators
- E-commerce sellers creating product images
- Marketers producing posters and short videos
Pros and cons
- Wide range of editing and AI tools in one place
- Works directly in the browser without installation
- Many advanced features are listed as premium-oriented, and the pricing text provided does not show plan details
Fotor pricing
The vendor does not publish prices in a readable form (often pricing is shown only after signing in).
Is Fotor free?
The vendor does not state this clearly on the homepage or pricing page.
Featured in
- Best AI for background removal - #6
- Best AI for photo enhancement & upscaling - #7
- Best AI for product photos - #5
Fotor alternatives
| Tool | Price from | Free plan | Category |
|---|---|---|---|
 Pixelcut | 8 USD/mo | yes | Photo editing |
 Deep-Image.ai | not listed | trial | Photo editing |
 Facetune | 25 USD/mo | trial | Photo editing |
 Luminar Neo | 289 PLN | no | Photo editing |
 Photo AI | 19 USD/mo | trial | Photo editing |
 Photoroom | 14,99 PLN/mo | trial | Photo editing |
FAQ
What is Fotor used for?
Online photo editor with AI tools for enhancing, retouching, and generating images, video, and product visuals for everyday users and marketers.
Is Fotor free?
The vendor does not state this clearly on the homepage or pricing page.
How much does Fotor cost?
The vendor does not publish prices publicly or requires sign-in.
What are the best Fotor alternatives?
Closest alternatives: Pixelcut, Deep-Image.ai, Facetune, Luminar Neo, Photo AI.
Data checked October 12, 2026 on the vendor website (fotor.com).