What is Clearbit?
Clearbit is a B2B data provider that is now part of HubSpot. It gathers public web data, its own proprietary data, and large language models to turn unstructured information into standardized records for leads, contacts, and accounts. Its main use is enrichment: you supply an email address or domain and the tool fills in details such as industry, company hierarchy, and normalized job titles and seniority.
In practice, teams use it to score and route leads in real time, so that high-fit prospects reach the right sales rep. It also includes IP-based visitor intelligence, which highlights companies that match your ideal customer profile among anonymous website traffic. A form-shortening feature removes fields that can be filled in automatically from an email address, which the page says helps conversion.
Key features
- Enrichment of leads, contacts, and accounts with global coverage
- Real-time lead scoring and routing
- Industry classification including 6-digit NAICS, GICS, and SIC
- Corporate hierarchies showing parent companies and subsidiaries
- Normalized job roles and seniority levels
- Reveal buying intent from anonymous website visitors via IP intelligence
- Dynamic form shortening
Who is it for
- B2B sales teams
- Marketing teams
- Revenue operations teams
- HubSpot users
Pros and cons
- Standardized, granular industry and company hierarchy data
- Enriches records from just an email address, so forms can be shorter
- No limitations listed by the vendor.
Clearbit pricing
The vendor does not publish prices in a readable form (often pricing is shown only after signing in).
Is Clearbit free?
The vendor does not state this clearly on the homepage or pricing page.
Clearbit alternatives
| Tool | Price from | Free plan | Category |
|---|---|---|---|
 Lusha | not listed | yes | Data & Excel |
 HubSpot | 7 EUR/mo | yes | Business & sales |
 BurnRate | 12 USD/mo | yes | Data & Excel |
 Rows | 6 USD (billed annually) / 8 USD (billed monthly)/mo | yes | Data & Excel |
 RowSpeak | 2 USD | trial | Data & Excel |
 Snowflake Cortex AI | not listed | trial | Data & Excel |
All alternatives to Clearbit →
FAQ
What is Clearbit used for?
B2B data enrichment tool (now part of HubSpot) that fills in company and contact data and scores leads for sales and marketing teams.
Is Clearbit free?
The vendor does not state this clearly on the homepage or pricing page.
How much does Clearbit cost?
The vendor does not publish prices publicly or requires sign-in.
What are the best Clearbit alternatives?
Closest alternatives: Lusha, HubSpot, BurnRate, Rows, RowSpeak.
Data checked October 12, 2026 on the vendor website (clearbit.com).