What is Brand24?
Brand24 is a social listening and media monitoring platform. You enter keywords, brand names or hashtags, and it collects mentions from public sources such as X (Twitter), Facebook, Instagram, YouTube, Reddit, news sites, blogs, forums, reviews and podcasts. The site states it tracks more than 25 million online sources in real time.
The AI layer sorts the collected mentions. It runs sentiment analysis to split them into positive, negative and neutral, detects language across 108 languages, and builds a word cloud showing the context of discussion. You can use the results to measure reach and engagement, track hashtag campaigns, compare against competitors, find influencers and build reports to share with your team.
Key features
- Real-time mention monitoring across social, news, blogs, forums and reviews
- AI sentiment analysis (positive, negative, neutral)
- Hashtag tracking with reach and volume metrics
- Word cloud showing context of discussion
- Influencer and source analysis
- Automated reporting and AVE calculation
Who is it for
- marketers
- PR professionals
- agencies
- SaaS companies
- enterprises
Pros and cons
- Monitors over 25 million online sources in real time
- Supports 108 languages in AI language detection
- Free 14-day trial available
- Paid plans start at 249 USD per month (199 USD billed annually)
- Some features such as Smart Context Search are add-ons
Brand24 pricing
| Plan | Price | Includes |
|---|---|---|
| Individual | 249 USD / month | 3 keywords, 2K mentions/mo, 1 user, updates every 12h; 199 USD/mo billed annually |
| Team | 349 USD / month | 7 keywords, 10k mentions/mo, unlimited users, hourly updates; 299 USD/mo billed annually |
| Pro | 499 USD / month | 12 keywords, 40K mentions/mo, unlimited users, realtime updates, AI Brand Assistant, AI Insights for 2 projects; 399 USD/mo billed annually |
| Business | 699 USD / month | 25 keywords, 100K mentions/mo, unlimited users, AI Insights for 5 projects, unlimited AI Topics, Advanced Reports; 599 USD/mo billed annually |
| Enterprise | 1499 USD / month | Custom keyword count and mentions limit, unlimited AI Insights and Topics, dedicated consulting, AI Visibility module; price shown as from 1499 USD/mo billed annually |
Prices copied from Brand24 pricing, checked October 12, 2026. Currency as shown by the vendor; taxes may apply.
Is Brand24 free?
There is a free trial. Free 14-day trial of the product.
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Brand24 alternatives
| Tool | Price from | Free plan | Category |
|---|---|---|---|
 Consensus | 12 USD/mo | ? | AI search engines |
 Perplexity | not listed | yes | AI search engines |
 Kagi | 5 USD/mo | trial | AI search engines |
 Microsoft Edge Copilot Mode | 9.99 USD/mo | yes | AI search engines |
 Writesonic | 79 USD/mo | trial | AI search engines |
 Archivarix Tube Search | 9 USD/mo | yes | AI search engines |
Comparisons
FAQ
What is Brand24 used for?
AI social listening tool that tracks brand mentions, sentiment and customer feedback across social media, news, blogs and forums.
Is Brand24 free?
There is a free trial. Free 14-day trial of the product.
How much does Brand24 cost?
The cheapest paid plan is 249 USD/mo (vendor pricing, October 12, 2026).
What are the best Brand24 alternatives?
Closest alternatives: Consensus, Perplexity, Kagi, Microsoft Edge Copilot Mode, Writesonic.
Data checked October 12, 2026 on the vendor website (brand24.com).