What is Webflow?
Webflow is a web platform that lets teams design, build, manage and host websites in one visual workspace. It combines a visual design canvas, a CMS for editing content without a developer, hosting, localization, security, and tools for conversion testing and personalization. Webflow AI features support building and optimizing sites, and the AEO tools focus on visibility in AI-driven search.
In practice, marketers can edit page content and publish landing pages on a visual canvas, designers can control layout and typography, and developers can extend sites with code components, apps, and an MCP server. Teams can collaborate in a shared workspace, run A/B tests, personalize the experience for different visitors, and track how AI systems crawl and cite the site.
Key features
- Visual drag-and-drop design canvas with typography control
- CMS for publishing content without a developer
- Built-in hosting, security and localization
- A/B testing and personalization for site visitors
- AEO tools to track visibility in AI answers and crawling
- Shared workspace for design, development and marketing
Who is it for
- Marketing teams
- Designers
- Developers
- Agencies and freelancers
How to get started with Webflow
- Create a free Starter account on the Webflow website
- Choose a template or start from a blank project
- Build the layout in the visual editor and publish to webflow.io
- Marketers need to publish content without waiting for a developer
- Designers, developers and marketers work together in one place
- You need hosting, SEO and AEO tools in a single platform
- You need a free plan with more pages or bandwidth, because Starter has limits
- You need a Polish-language interface, as the platform does not offer one
Pros and cons
- Lets marketers publish content without filing developer tickets
- Combines design, CMS, hosting and optimization in one platform
- Higher tiers require an annual contract and sales contact
- Free plan is limited to 2 static pages and 1 GB bandwidth
Webflow pricing
| Plan | Price | Includes |
|---|---|---|
| Starter | 0 USD | 2 static pages, 1 GB bandwidth, 50 form submissions, limited CMS |
| Basic | 15 USD / month | billed yearly; simple sites without CMS, 300 static pages, 10 GB bandwidth, unlimited form submissions |
| Premium | 25 USD / month | billed yearly; content-rich sites with CMS, bandwidth from 50 GB to 2.5 TB, code components, site search |
| Team | 2500 USD / month | annual contract required; Webflow Localize, AEO agents, publishing workflows, priority support |
Prices copied from Webflow pricing, checked October 12, 2026. Currency as shown by the vendor; taxes may apply.
Is Webflow free?
Yes, there is a free plan. Starter plan: free, Webflow.io domain, limited CMS, 2 static pages, 1 GB bandwidth, 50 form submissions, Webflow AI and MCP server access.
Featured in
Webflow alternatives
| Tool | Price from | Free plan | Category |
|---|---|---|---|
 Durable | 25 USD/mo | yes | Website & app builders |
 Squarespace | 69 PLN/mo | trial | Website & app builders |
 Semrush | 117.33 USD/mo | yes | SEO |
 Shopify Sidekick | 79 PLN/mo | yes | Website & app builders |
 Wix | 17 USD/mo | yes | Website & app builders |
 Replit | 20 USD/mo | yes | Website & app builders |
FAQ
What is Webflow used for?
Visual web platform for designing, building, hosting and optimizing websites, with CMS, SEO and AI search visibility tools for marketing and design teams.
Is Webflow free?
Yes, there is a free plan. Starter plan: free, Webflow.io domain, limited CMS, 2 static pages, 1 GB bandwidth, 50 form submissions, Webflow AI and MCP server access.
How much does Webflow cost?
The cheapest paid plan is 15 USD/mo (vendor pricing, October 12, 2026).
What are the best Webflow alternatives?
Closest alternatives: Durable, Squarespace, Semrush, Shopify Sidekick, Wix.
Data checked October 12, 2026 on the vendor website (webflow.com).