What is Durable?
Durable is an all-in-one AI business builder aimed at small businesses that need an online presence fast. You sign up, describe your business, and the platform generates a website that can go live in about 30 seconds, with hosting, SSL and a mobile-friendly layout included.
On top of the site, Durable bundles tools for getting found and managing customers: SEO and GEO optimization (visibility on Google and ChatGPT), a Google Business Profile connection, online booking synced to a calendar, a built-in CRM, automatic lead capture and replies, and review requests. An AI image studio, blog and social post generation, and keyword research are available through a credit system. The company says its AI agents can work in the background on tasks such as publishing blogs and collecting reviews.
Key features
- AI-generated website that goes live in about 30 seconds
- SEO and GEO optimization for Google and ChatGPT visibility
- Online booking synced to a calendar
- Built-in CRM for leads and customers
- AI image studio for logos, ads and website images
- Review requests and automated lead replies
Who is it for
- Local service businesses (home services, cleaning, landscaping)
- Coaches, consultants and freelancers
- Photographers and creative professionals
- Small business owners without technical skills
Pros and cons
- Fast setup with a site that is live in minutes
- Combines website, SEO, CRM and bookings in one app
- Free plan available to test the platform
- Credit-based AI usage limits the number of AI actions per month
- Advanced features such as expert onboarding and unlimited team members are only on the higher plan
Durable pricing
| Plan | Price | Includes |
|---|---|---|
| Free | 0 USD | Free subdomain, 300 AI credits, CRM up to 10 customers |
| Launch | 25 USD / month | Professional website, custom domain (up to 20 USD value), unlimited bookings, 1000 AI credits/mo, advanced SEO and GEO, built-in CRM, priority human support. Listed as 22 USD/mo on the comparison table with yearly billing |
| Grow | 49 USD / month | Everything in Launch, unlimited team members, personalized expert onboarding, multilingual site translation, 40 USD domain credit, 5000 AI credits/mo. Listed as 41 USD/mo on the comparison table with yearly billing |
Prices copied from Durable pricing, checked October 12, 2026. Currency as shown by the vendor; taxes may apply.
Is Durable free?
Yes, there is a free plan. Free plan: free subdomain (*.durable.site), 300 AI credits, CRM for up to 10 customers, basic help center support.
Durable alternatives
| Tool | Price from | Free plan | Category |
|---|---|---|---|
 Webflow | 15 USD/mo | yes | Website & app builders |
 10Web | 10 USD/mo | trial | Website & app builders |
 Squarespace | 69 PLN/mo | trial | Website & app builders |
 Shopify Sidekick | 79 PLN/mo | yes | Website & app builders |
 Wix | 17 USD/mo | yes | Website & app builders |
 Replit | 20 USD/mo | yes | Website & app builders |
FAQ
What is Durable used for?
AI platform that builds a website, handles SEO, leads, bookings and CRM for small local service businesses.
Is Durable free?
Yes, there is a free plan. Free plan: free subdomain (*.durable.site), 300 AI credits, CRM for up to 10 customers, basic help center support.
How much does Durable cost?
The cheapest paid plan is 25 USD/mo (vendor pricing, October 12, 2026).
What are the best Durable alternatives?
Closest alternatives: Webflow, 10Web, Squarespace, Shopify Sidekick, Wix.
Data checked October 12, 2026 on the vendor website (durable.co).