What is Wix?
Wix is a website builder that lets you create a site in a browser using drag-and-drop editing and ready-made templates. The platform offers more than 2,000 templates and built-in AI tools that help generate page content and design. You can start with a free site and later connect a custom domain and upgrade to a Premium plan to remove limits.
In practice you pick a template or start from a blank page, edit text, images and sections visually, and publish the result on a Wix subdomain or your own domain. The AI tools are meant to speed up tasks such as drafting copy and building the layout. The page text available to me is mostly marketing copy, so the exact list of AI features and their limits could not be verified from it.
Key features
- 2,000+ website templates
- Drag-and-drop website editor
- Built-in AI tools
- Custom domain connection
- Premium plans to remove limits
Who is it for
- Small business owners
- Freelancers and creators
- People building a personal website without coding
How to get started with Wix
- Create an account on Wix and choose a website template.
- Replace the sample text and images with your own content.
- Use the drag-and-drop editor to adjust the layout.
- You want to build a website without knowing how to code.
- You need a ready-made template for a small business or portfolio.
- You want to use built-in AI tools when creating your site.
- You need a custom domain on the free plan, which does not include one.
- You require fully custom logic or code for your website.
Pros and cons
- Free plan to start building
- Large template library
- No coding required
- Free plan has limits; full features require a Premium plan
Wix pricing
| Plan | Price | Includes |
|---|---|---|
| Free | 0 USD | hosting, edytor, szablony, z reklamą Wix |
| Light | 17 USD / month | przy płatności rocznej, 2 GB, domena na rok gratis |
| Core | 29 USD / month | przy płatności rocznej, 50 GB, płatności i e-commerce |
| Business | 39 USD / month | przy płatności rocznej, 100 GB, standardowy e-commerce |
| Business Elite | 159 USD / month | przy płatności rocznej, nielimitowane miejsce; ceny zależą od kraju |
Prices copied from Wix pricing, checked October 12, 2026. Currency as shown by the vendor; taxes may apply.
Is Wix free?
Yes, there is a free plan. Free website builder to create a site; a custom domain and removal of limits require a paid Premium plan.
Featured in
Wix alternatives
| Tool | Price from | Free plan | Category |
|---|---|---|---|
 Replit | 20 USD/mo | yes | Website & app builders |
 Lovable | 25 EUR/mo | yes | Website & app builders |
 Framer | 10 USD/mo | yes | Website & app builders |
 Squarespace | 69 PLN/mo | trial | Website & app builders |
 Shopify Sidekick | 79 PLN/mo | yes | Website & app builders |
 Hostinger Website Builder | 2.99 USD/mo | no | Website & app builders |
Comparisons
FAQ
What is Wix used for?
Free website builder with 2,000+ templates, built-in AI tools and a custom domain, for building a site without coding.
Is Wix free?
Yes, there is a free plan. Free website builder to create a site; a custom domain and removal of limits require a paid Premium plan.
How much does Wix cost?
The cheapest paid plan is 17 USD/mo (vendor pricing, October 12, 2026).
What are the best Wix alternatives?
Closest alternatives: Replit, Lovable, Framer, Squarespace, Shopify Sidekick.
Data checked October 12, 2026 on the vendor website (wix.com).