What is Wan?
Wan is an AI creative platform from Alibaba Cloud that aims to lower the barrier to creative work. It covers text-to-image, image-to-image, text-to-video, image-to-video and image editing, and its current Wan3.0 release is presented around omni-creation, native 30-second video duration, pixel-perfect consistency and precision video editing.
In practice you can generate videos from a prompt or from up to 20 reference assets (including documents and webpages), create clips up to 30 seconds long, and edit existing video with more controllable instructions. The product is available through a web creation studio at create.wan.video, a mobile app on the App Store and Google Play, and an API platform. Some elements, such as the open-source models and GitHub resources, are also published by the team.
Key features
- Text-to-video and image-to-video generation
- Text-to-image and image-to-image generation
- Omni-creation from up to 20 reference assets
- Native 30-second video duration
- Precision video editing with instruction following
- Image editing
Who is it for
- Video creators and filmmakers
- Marketing and advertising teams
- Developers building on the API
- Designers producing images and visual assets
How to get started with Wan
- Go to the Wan website and create a free account.
- Choose a mode: video generation, image generation, or editing.
- Enter a prompt and optionally upload an image or references.
- Generate the result, then download it or refine it with a text command.
- You need videos up to 30 seconds from text or an image.
- You want to use many reference files for consistent characters or products.
- You want to edit existing video with text commands.
- You need a Polish-language interface, which is not available.
- You need 1080p video without paying, since the free plan does not offer it.
Pros and cons
- Native 30-second video duration with more complete storytelling
- Multimodal input from images, documents and webpages
- Available as open source, API and mobile app
- Higher tiers are needed for 1080p output and watermark-free downloads
- Mobile app is not available in every region (mobile web version offered instead)
Wan pricing
| Plan | Price | Includes |
|---|---|---|
| Free | 0 USD / month | 1 concurrent video, 1 concurrent image, 6 image styles, daily check-in credits |
| Pro | 5 USD / month | 300 credits/month, up to 3 concurrent videos and images, watermark-free downloads, 1080p, 10-30s videos, all image styles; $10 billed monthly, yearly billing at 50% off |
| Premium | 20 USD / month | 1200 credits/month, up to 8 concurrent videos and 5 images, watermark-free downloads, 1080p, 10-30s videos, all image styles; $40 billed monthly, yearly billing at 50% off |
Prices copied from Wan pricing, checked October 12, 2026. Currency as shown by the vendor; taxes may apply.
Is Wan free?
Yes, there is a free plan. Free plan: 1 concurrent video and 1 concurrent image submission, access to 6 image styles, daily check-in for free credits.
Wan alternatives
| Tool | Price from | Free plan | Category |
|---|---|---|---|
 CapCut | not listed | yes | Video generators |
 Pika | 10 USD/mo | yes | Video generators |
 Kling AI | 8,8 USD/mo | ? | Video generators |
 Higgsfield AI | 19 USD/mo | trial | Video generators |
 Runway | 12 USD/mo | trial | Video generators |
 Kapwing | 16 USD/mo | yes | Video generators |
FAQ
What is Wan used for?
AI creative platform generating video and images from text, images, or multimodal references, for creators and production teams.
Is Wan free?
Yes, there is a free plan. Free plan: 1 concurrent video and 1 concurrent image submission, access to 6 image styles, daily check-in for free credits.
How much does Wan cost?
The cheapest paid plan is 5 USD/mo (vendor pricing, October 12, 2026).
What are the best Wan alternatives?
Closest alternatives: CapCut, Pika, Kling AI, Higgsfield AI, Runway.
Data checked October 12, 2026 on the vendor website (wan.video).