What is Scrunch?
Scrunch is an AI customer experience platform that tracks how a brand shows up in AI search tools such as ChatGPT, Perplexity, Google AI Overviews and Copilot. It runs prompts, collects the responses, and shows which sources and citations are used, along with sentiment and recommendations for improvement.
The product also covers the website side. Its Agent Pages feature serves an optimized version of site content to AI agents, Agent Traffic reports how AI bots visit a site, and Site Optimization suggests changes to improve how AI consumes the content. Users can run site audits, track product-level AI search performance, and follow emerging AI search trends.
Key features
- Monitoring of brand mentions and citations across AI search engines
- Site audits and page optimizations for AI consumption
- Agent Pages that deliver optimized content to AI agents
- AI agent and bot traffic analytics
- Sentiment analysis and actionable insights
- Product-level AI search performance tracking (Shopping)
Who is it for
- Enterprise marketing and SEO teams
- Digital marketing agencies managing client brands
- E-commerce teams tracking product visibility in AI search
Pros and cons
- Covers both AI search monitoring and website optimization in one platform
- Free trial available with no credit card required, according to the homepage
- Core plan has limited prompts, responses and site audits per month
- Full AXP, API access and advanced features are only available on custom Enterprise pricing
Scrunch pricing
| Plan | Price | Includes |
|---|---|---|
| Core | 250 USD / month | 125 unique prompts, 5,000 responses/month, 5 site audits/month, 1 brand workspace, 5 user licenses, 4 LLMs (ChatGPT, Perplexity, Google AIO, Copilot) |
Prices copied from Scrunch pricing, checked October 12, 2026. Currency as shown by the vendor; taxes may apply.
Is Scrunch free?
There is a free trial. 7-day free trial of the Core plan; homepage also offers an AI visibility audit with results in 30 seconds.
Scrunch alternatives
| Tool | Price from | Free plan | Category |
|---|---|---|---|
 Writesonic | 79 USD/mo | trial | AI search engines |
 Peec AI | not listed | trial | AI search engines |
 Semrush | 117.33 USD/mo | yes | SEO |
 Perplexity | not listed | yes | AI search engines |
 Parse | 79 USD/mo | trial | AI search engines |
 Consensus | 12 USD/mo | ? | AI search engines |
FAQ
What is Scrunch used for?
Monitors how brands appear in AI search answers and optimizes websites so AI agents can read and cite them, for brands and agencies.
Is Scrunch free?
There is a free trial. 7-day free trial of the Core plan; homepage also offers an AI visibility audit with results in 30 seconds.
How much does Scrunch cost?
The cheapest paid plan is 250 USD/mo (vendor pricing, October 12, 2026).
What are the best Scrunch alternatives?
Closest alternatives: Writesonic, Peec AI, Semrush, Perplexity, Parse.
Data checked October 12, 2026 on the vendor website (scrunch.com).