What is Parse?
Parse is an AI visibility tool. It asks AI assistants, mainly ChatGPT and Google AI Mode, the questions your buyers are likely to ask, then counts how many of those answers mention your brand, which sources they cite, and how your rivals compare. The index covers hundreds of thousands of brands and tracks several AI sources.
In practice, you enter a brand and get a Mentioned in percentage by topic, a summary of what AI says about you (recommendations, common criticisms, comparisons), and a list of pages that AI cites where you could ask to be added. On the paid plan you also get drafted outreach messages to page editors and alerts when new mentions appear.
Key features
- Tracks brand mentions in ChatGPT and Google AI Mode answers
- Compares your brand's mention share with rivals by topic
- Shows what AI says about your brand, including criticisms
- Lists cited pages where you could get listed, with priorities
- Drafts outreach messages to page editors
- Alerts on new mentions and page changes (Pro)
Who is it for
- Marketing teams
- Brand and SEO managers
- Agencies managing client visibility
- Online and national brands
Pros and cons
- Free plan with no card required
- Shows which cited pages to target, not just a score
- Covers rivals as well as your own brand
- Best suited to online and national brands, not local businesses
- Pro plan is needed for daily updates and full answer detail
Parse pricing
| Plan | Price | Includes |
|---|---|---|
| Free | 0 USD | 1 brand, weekly updates, 3 suggested tasks, Monday summary email |
| Pro | 79 USD / month | Per brand, covers its markets; daily updates, up to 15 custom topics per brand, full AI answers and cited sources, outreach drafts, new-mention tracking; regular price shown as 129 USD (planned) |
| Work with us | 2500 USD / month | Hands-on help growing AI visibility; 'from' price |
Prices copied from Parse pricing, checked October 12, 2026. Currency as shown by the vendor; taxes may apply.
Is Parse free?
There is a free trial. Track one brand free, with weekly updates, a Monday email, and 3 suggested tasks. No card required. Free plan shows real answers that mention you and ones that don't, but not full AI answers or cited sources (Pro).
Parse alternatives
| Tool | Price from | Free plan | Category |
|---|---|---|---|
 Writesonic | 79 USD/mo | trial | AI search engines |
 Peec AI | not listed | trial | AI search engines |
 PromptEden | 49 USD/mo | trial | AI search engines |
 Scrunch | 250 USD/mo | trial | AI search engines |
 Ahrefs | 129 USD/mo | trial | SEO |
 Semrush | 117.33 USD/mo | yes | SEO |
FAQ
What is Parse used for?
Tracks how often ChatGPT and Google AI Mode mention your brand versus rivals, and suggests pages and tasks to improve it.
Is Parse free?
There is a free trial. Track one brand free, with weekly updates, a Monday email, and 3 suggested tasks. No card required. Free plan shows real answers that mention you and ones that don't, but not full AI answers or cited sources (Pro).
How much does Parse cost?
The cheapest paid plan is 79 USD/mo (vendor pricing, October 12, 2026).
What are the best Parse alternatives?
Closest alternatives: Writesonic, Peec AI, PromptEden, Scrunch, Ahrefs.
Data checked October 12, 2026 on the vendor website (parse.gl).