What is Luma?
Luma is a platform of creative agents built for professional creative teams. It combines several specialized multimodal models, covering image, video, audio and voice, into one continuous workflow that moves a project from concept to final delivery. The agents keep shared context across formats and team members, so a brand look or asset set stays consistent from planning through final assembly.
In practice, teams can direct multi-asset campaigns, produce product visuals from several angles, create social video ads, build presentation decks, storyboard characters and episodes, localize videos into other languages, turn podcast clips into video, and export high-quality EXR files for production pipelines. Several agents can work on different directions in parallel, with editing and refinement handled inside the same project.
Key features
- Creative agents that plan, generate, iterate and refine across a project
- Shared context synced across formats and workflows
- Team workspaces with shared credits and usage management
- Export of EXR files for professional production
- Built-in video stitching, captions and deliverable creation
- Access to multiple third-party image and video models
Who is it for
- Creative agencies
- Marketing and brand teams
- Film and video production teams
- E-commerce and ad teams
How to get started with Luma
- Go to the Luma website and choose the 'Try for free' option.
- Create an account or log in to the web platform.
- Start a new project and describe what you want to make.
- Generate video or images, then refine the result within the same project.
- You run a campaign and want planning, images, video and audio combined in one workflow.
- You work in a team that needs shared credits and common project context.
- You need video or product photos for an online store and export for production work.
- You need a fully free tool without limits, as the trial does not specify its limit.
- You need a Polish-language interface, which the platform does not offer.
Pros and cons
- Keeps brand and asset consistency from planning to final delivery
- Combines several leading image, video and audio models in one place
- Usage is metered in credits, so costs scale with generation volume and resolution
- Team and enterprise features require contacting sales
Luma pricing
| Plan | Price | Includes |
|---|---|---|
| Plus | 30 USD / month | 10,000 credits; Luma and third-party image and video models; guest edit access; commercial use |
| Plus (yearly) | 300 USD / year | Yearly billing of the Plus plan; 10,000 credits per month |
| Pro | 90 USD / month | 40,000 credits; 4x usage with the Luma Agents |
| Pro (yearly) | 900 USD / year | Yearly billing of the Pro plan; 40,000 credits per month |
| Ultra | 300 USD / month | 150,000 credits; 15x usage with the Luma Agents |
| Ultra (yearly) | 3,000 USD / year | Yearly billing of the Ultra plan; 150,000 credits per month |
Prices copied from Luma pricing, checked October 12, 2026. Currency as shown by the vendor; taxes may apply.
Is Luma free?
There is a free trial. A 'Try for free' option is offered on the homepage; the pricing page does not list a free plan.
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Luma alternatives
| Tool | Price from | Free plan | Category |
|---|---|---|---|
 Higgsfield AI | 19 USD/mo | trial | Video generators |
 Dreamina | 69 PLN/mo | yes | Video generators |
 Pika | 10 USD/mo | yes | Video generators |
 Picsart | 15 USD/mo | ? | Image generators |
 Kling AI | 8,8 USD/mo | ? | Video generators |
 OpenArt | 13 USD/mo | yes | Video generators |
Comparisons
FAQ
What is Luma used for?
Creative agents that plan, generate, edit and deliver multimodal creative work for professional teams, keeping shared context across the whole project.
Is Luma free?
There is a free trial. A 'Try for free' option is offered on the homepage; the pricing page does not list a free plan.
How much does Luma cost?
The cheapest paid plan is 3,000 USD/yr (vendor pricing, October 12, 2026).
What are the best Luma alternatives?
Closest alternatives: Higgsfield AI, Dreamina, Pika, Picsart, Kling AI.
Data checked October 12, 2026 on the vendor website (lumalabs.ai).