Leonardo AI: pricing, free plan, features & alternatives (2026)

What is Leonardo AI?

Leonardo AI is a creator-focused generative AI platform for making images, video and design assets. You can generate visuals from text prompts or from custom-trained models that match a specific aesthetic, then scale production across concepts, styles and use cases.

Beyond generation, the platform offers tools to bring still visuals into motion with AI-driven animation, to edit images and video while keeping characters, composition and style intact, and to upscale assets for print or high-resolution displays. Pricing is token-based: plans include a monthly allowance of fast tokens, and some models can be used at a relaxed pace without consuming them. A developer API and a team plan with shared tokens are also offered.

Key features

Image generation from simple prompts or custom models
AI-driven animation that turns static images into video
Editing of images and video that preserves characters, composition and style
Upscaling of resolution and clarity for print and high-resolution use
Personal and team collections, personal AI model training
Developer API and Pay-as-you-go option

Who is it for

Digital artists and creators
Marketing and design teams
Small businesses and content producers
Developers building AI image or video features

How to get started with Leonardo AI

Create a free account on the Leonardo AI website
Type a prompt describing the image you want to generate
Choose a model and quality settings before generating
Generate variations and pick the best one to edit or animate

Choose it if

You create a series of graphics or characters in a consistent style, e.g. for a brand
You need images, video and animation in a single tool
You want to integrate image generation into your own product via API

Skip it if

You need a Polish-language interface, because there isn't one
You need many more generations without paying, since the free plan is capped at 150 tokens per day

Pros and cons

Pros

Custom models can be trained to match a specific aesthetic
Unlimited relaxed generation on selected image and video models in paid plans

Cons

Relaxed generation is limited to selected models and may slow down at peak demand
Free plan is limited to 150 fast tokens per day and public creations

Leonardo AI pricing

Plan	Price	Includes
FREE	0 USD / month	150 fast tokens/day, public creations, basic quality, 1 personal collection
ESSENTIAL	12 USD / month	8,500 fast tokens/month, 25,500 token bank, private creations, enhanced quality, 10 personal AI models, 2 concurrent generations
PREMIUM	30 USD / month	25,000 fast tokens/month, 75,000 token bank, 20 personal AI models, 3 concurrent generations, unlimited relaxed image generation on selected models
ULTIMATE	60 USD / month	60,000 fast tokens/month, 180,000 token bank, 50 personal AI models, 6 concurrent generations, unlimited relaxed image and video generation on selected models
STARTER (team)	24 USD / month	per seat, minimum 3 seats shown; 75,000 shared tokens, 25,000 fast tokens per seat, private team generations, train AI models with team tokens
GROWTH (team)	48 USD / month	per seat; 180,000 shared tokens, 60,000 fast tokens per seat, private team generations, train AI models with team tokens

Prices copied from Leonardo AI pricing, checked October 12, 2026. Currency as shown by the vendor; taxes may apply.

Leonardo AI pricing details →

Is Leonardo AI free?

Yes, there is a free plan. Free plan: 150 fast tokens per day, public creations, public presets, 1 personal collection, basic quality settings.

Featured in

Best AI for image generation - #10
Best AI for graphics - #3

Leonardo AI alternatives

Tool	Price from	Free plan	Category
Magnific (formerly Freepik)	50,50 PLN/mo	no	Image generators
Picsart	15 USD/mo	?	Image generators
Black Forest Labs (FLUX)	0.048 USD	trial	Image generators
ImagineArt	not listed	?	Image generators
Mage	10 USD/mo	yes	Image generators
Pixlr	2.49 EUR/mo	yes	Image generators