What is Black Forest Labs (FLUX)?
Black Forest Labs is an AI lab that builds visual models under the FLUX name. The homepage lists a single model family that covers several modalities: video generation with optional native audio and clips up to 20 seconds, image generation with styles and accurate text rendering for complex prompts, and a robotics model that takes visual observations and text instructions and predicts both the visual outcome and robot control actions.
Access is offered in three ways. An API provides the latest FLUX models for production workloads, a playground lets you try models before integrating, and open weights can be downloaded and run on your own infrastructure with fine-tuning allowed. The pricing page lists pay-as-you-go image generation by resolution and model, plus subscription-style plans for builders, product teams and agencies, and custom enterprise and synthetic data licensing.
Key features
- Text-to-video and image-to-video generation up to 20 seconds per clip
- Optional native audio with multilingual speech and ambience
- Image generation with diverse styles and accurate text rendering
- Outpainting, eraser and virtual try-on tools (FLUX Tools)
- Robotics model predicting visual outcomes and robot control actions
- Open weights for self-hosting, fine-tuning and LoRA
Who is it for
- Developers integrating image or video generation via API
- Product teams shipping generative visuals at volume
- Agencies and service providers
- AI teams building training datasets or robotics systems
How to get started with Black Forest Labs (FLUX)
- Go to the Black Forest Labs website and choose the FLUX model you need
- Test image generation in the playground or create an account for API access
- Generate an image at your chosen resolution and check the cost per image
- You need image generation with accurately rendered text
- You want to pay only for generated images, with no subscription
- You are building a product or service and need API access
- You are looking for a free tool with no cost
- You need an interface in Polish, which the service does not offer
Pros and cons
- Multiple modalities from one model family
- Open weights allow deployment on your own infrastructure
- Pay-as-you-go pricing with no subscriptions for API image generation
- Plans and volume limits are tied to specific models and licensing terms
- Several tiers require contacting sales
Black Forest Labs (FLUX) pricing
| Plan | Price | Includes |
|---|---|---|
| Pay as you go (image) | 0.048 USD / one-time | Rate per image at 768x768 resolution in the calculator example; price varies by model and resolution |
Prices copied from Black Forest Labs (FLUX) pricing, checked October 12, 2026. Currency as shown by the vendor; taxes may apply.
Black Forest Labs (FLUX) pricing details →
Is Black Forest Labs (FLUX) free?
There is a free trial. A playground to try the models is offered ("Try it", "Try Flux"). The text does not list a free plan with credits.
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Black Forest Labs (FLUX) alternatives
| Tool | Price from | Free plan | Category |
|---|---|---|---|
 Scenario | not listed | ? | Image generators |
 Leonardo AI | 12 USD/mo | yes | Image generators |
 Recraft | 10 USD/mo | yes | Image generators |
 Stability AI | not listed | ? | Image generators |
 Magnific (formerly Freepik) | 50,50 PLN/mo | no | Image generators |
 RunDiffusion | 8.79 USD/mo | yes | Image generators |
All alternatives to Black Forest Labs (FLUX) →
FAQ
What is Black Forest Labs (FLUX) used for?
Generative image, video and robotics models (FLUX family), available via API, open weights or enterprise licensing for developers and product teams.
Is Black Forest Labs (FLUX) free?
There is a free trial. A playground to try the models is offered ("Try it", "Try Flux"). The text does not list a free plan with credits.
How much does Black Forest Labs (FLUX) cost?
The cheapest paid plan is 0.048 USD (vendor pricing, October 12, 2026).
What are the best Black Forest Labs (FLUX) alternatives?
Closest alternatives: Scenario, Leonardo AI, Recraft, Stability AI, Magnific (formerly Freepik).
Data checked October 12, 2026 on the vendor website (bfl.ai).