What is Grok?
Grok is a family of AI models built by SpaceXAI, offered as a chat assistant on the web, iOS and Android, inside X, and through the xAI API. The text describes reasoning, code, voice, image and video capabilities, trained on what the company calls its own supercluster.
In the consumer app you can ask questions and get explanations, and use agentic coding features in Grok Build that read files, search code and edit them, as shown in the homepage example. Other products on the site include Imagine for images and video, Voice, Bot for team and customer support use, and real-time web and X search. Developers can call the API from Python, TypeScript or cURL, using a model named grok-4.7, with an OpenAI-compatible endpoint.
Key features
- Chat with frontier reasoning models
- Real-time web and X search
- Grok Build agentic coding in projects
- Image and video generation (Imagine)
- Voice mode and speech transcription
- Unified API with OpenAI-compatible endpoint
Who is it for
- Developers building AI-powered products
- Individual users wanting a general assistant
- Teams deploying customer support bots
- Enterprises needing SSO and compliance
How to get started with Grok
- Go to Grok's website or install the iOS or Android app
- Sign in or create an account to use the Free plan
- Ask a question in the chat and enable web search if you need it
- Try image generation (Imagine) or voice mode
- You want an AI chat with real-time search of the web and X
- You need one API for text, code, voice, images and video
- You are a developer building an AI-powered product
- You need a Polish-language interface, as none is offered
- You want 1080p video or higher limits without a paid plan
Pros and cons
- One API covering text, code, voice, images and video
- Real-time web and X search built in
- Enterprise options include SOC 2, SSO and data residency
- Higher tiers and video features are paid
- Enterprise pricing requires contacting sales
Grok pricing
| Plan | Price | Includes |
|---|---|---|
| Free | 0 USD / month | Generous limits, no Grok 4.6 model, limited Grok Bot and Expert |
| SuperGrok | 30 USD / month | Grok 4.6 model, Grok Bot access, higher rate limits, image and video generation |
| SuperGrok Plus | 100 USD / month | 1080p video, significantly higher usage, priority access at peak times |
Prices copied from Grok pricing, checked October 12, 2026. Currency as shown by the vendor; taxes may apply.
Is Grok free?
Yes, there is a free plan. Free plan gives access to Grok within generous limits, including voice mode, connectors and real-time web and X search, with limited Grok Bot and Expert features.
Featured in
- Best AI for search - #8
- Best AI for chatting - #3
Grok alternatives
| Tool | Price from | Free plan | Category |
|---|---|---|---|
 DeepSeek | 0.02 USD | ? | Chatbots & AI assistants |
 ChatGPT | 34,99 PLN/mo | yes | Chatbots & AI assistants |
 Google AI | not listed | ? | Chatbots & AI assistants |
 Kimi | 15 USD/mo | ? | Chatbots & AI assistants |
 Open WebUI | not listed | yes | Chatbots & AI assistants |
 Claude | 17 USD/mo | yes | Chatbots & AI assistants |
Comparisons
FAQ
What is Grok used for?
Frontier AI models from SpaceXAI for chat, code, voice, images and video, available via apps, X and a developer API.
Is Grok free?
Yes, there is a free plan. Free plan gives access to Grok within generous limits, including voice mode, connectors and real-time web and X search, with limited Grok Bot and Expert features.
How much does Grok cost?
The cheapest paid plan is 30 USD/mo (vendor pricing, October 12, 2026).
What are the best Grok alternatives?
Closest alternatives: DeepSeek, ChatGPT, Google AI, Kimi, Open WebUI.
Data checked October 12, 2026 on the vendor website (grok.com).