What is Sprout Social?
Sprout Social is a social media management platform used by brands and agencies to plan, publish and measure content across major networks from one place. It includes a consolidated inbox for handling comments and messages, collaboration tools for teams, keyword and location listening, and reporting on performance and team productivity.
The platform adds AI features such as the Trellis AI agent, AI Assist to enhance posts and replies, and sentiment analysis in the inbox and reviews. Teams can schedule content, track post and profile performance, run creator and influencer campaigns, and share presentation-ready reports with stakeholders.
Key features
- Scheduling and publishing of posts across social networks
- Consolidated inbox with collaboration tools
- Keyword and location monitoring with Smart Categories
- Analytics and shareable performance reports
- AI Assist for enhancing posts and replies
- Influencer marketing campaign management
Who is it for
- Marketing teams in mid-size and large brands
- Social media managers and agencies
- Customer care teams handling social messages
- Enterprises with large social operations
Pros and cons
- Covers publishing, engagement, analytics and influencer marketing in one tool
- Integrations with major social networks and Salesforce
- Mobile apps for iOS and Android
- Priced per seat, which adds up for larger teams
- Premium analytics and listening are paid add-ons
Sprout Social pricing
| Plan | Price | Includes |
|---|---|---|
| Essentials | 79 USD / month | per seat/month, billed annually; 99 USD per seat/month billed monthly; up to 5 social profiles, 100 AI agent credits per seat |
| Standard | 199 USD / month | per seat/month; 5 social profiles, consolidated inbox, keyword monitoring, Trellis AI agent, review management |
| Professional | 299 USD / month | per seat/month; unlimited social profiles, message tagging, competitor and paid insights, Enhance Post by AI Assist |
| Advanced | 399 USD / month | per seat/month; adds Enhance Reply by AI Assist, sentiment in inbox and reviews, Sprout API and Helpdesk integrations, Message Spike Alerts |
Prices copied from Sprout Social pricing, checked October 12, 2026. Currency as shown by the vendor; taxes may apply.
Sprout Social pricing details →
Is Sprout Social free?
There is a free trial. 30-day free trial, no credit card required.
Sprout Social alternatives
| Tool | Price from | Free plan | Category |
|---|---|---|---|
 Buffer | 5 USD/mo | trial | Social media |
 Hootsuite | 99 USD/mo | trial | Social media |
 Later | 18.75 USD/mo | trial | Social media |
 Taplio | 39 USD/mo | trial | Social media |
 Munch Studio | 38 USD/mo | trial | Social media |
 Ocoya | 29 USD/mo | trial | Social media |
All alternatives to Sprout Social →
FAQ
What is Sprout Social used for?
Social media management platform for publishing, engagement, analytics and influencer marketing, aimed at brands and marketing teams.
Is Sprout Social free?
There is a free trial. 30-day free trial, no credit card required.
How much does Sprout Social cost?
The cheapest paid plan is 79 USD/mo (vendor pricing, October 12, 2026).
What are the best Sprout Social alternatives?
Closest alternatives: Buffer, Hootsuite, Later, Taplio, Munch Studio.
Data checked October 12, 2026 on the vendor website (repustate.com).