What is Nosto?
Nosto is an ecommerce personalization platform that uses AI to tailor search results, product recommendations, category merchandising, content, banners and emails to each shopper. It is built around a central data engine called experience.AI, which unifies customer, product and content data, and an AI agent named Huginn with purpose-built sub-agents that run continuously across search, merchandising, personalization and A/B testing.
In practice, a store owner connects Nosto to their commerce platform, such as Shopify or Salesforce Commerce Cloud, and chooses modules from the Product Experience Cloud (personalized search, category merchandising, product recommendations, post-purchase upsell, dynamic bundles, personalized emails) and the Content Experience Cloud (A/B testing, content personalization, behavioral pop-ups, shoppable UGC). The page claims results across 1,500+ brands with an average ROI of 19.5x, though these figures are the vendor's own.
Key features
- AI-powered personalized search with shopper intent understanding
- Category merchandising and product recommendations
- Post-purchase upsell and dynamic bundles
- Personalized emails and on-site content and banners
- A/B testing and conversion rate optimization
- Huginn AI agent team running search, merchandising and testing workflows
Who is it for
- ecommerce brands and online retailers
- Shopify Plus and enterprise merchants
- ecommerce marketing and CRO teams
Pros and cons
- Connects to major commerce platforms and tools such as Shopify, Klaviyo and Google Analytics
- Modular pricing, so you pay only for the modules you need
- Pricing is custom and requires a demo, with no public price list
- Vendor-reported ROI and conversion figures are not independently verified
Nosto pricing
The vendor does not publish prices in a readable form (often pricing is shown only after signing in).
Is Nosto free?
The vendor does not state this clearly on the homepage or pricing page.
Featured in
Nosto alternatives
| Tool | Price from | Free plan | Category |
|---|---|---|---|
 Octane AI | 50 USD/mo | trial | E-commerce |
 Firework | not listed | trial | E-commerce |
 Persuva | not listed | trial | E-commerce |
 Squarespace | 69 PLN/mo | trial | Website & app builders |
 Shopify Sidekick | 79 PLN/mo | yes | Website & app builders |
 HubSpot | 7 EUR/mo | yes | Business & sales |
FAQ
What is Nosto used for?
AI-driven ecommerce personalization platform for search, product discovery, merchandising and A/B testing aimed at online stores.
Is Nosto free?
The vendor does not state this clearly on the homepage or pricing page.
How much does Nosto cost?
The vendor does not publish prices publicly or requires sign-in.
What are the best Nosto alternatives?
Closest alternatives: Octane AI, Firework, Persuva, Squarespace, Shopify Sidekick.
Data checked October 12, 2026 on the vendor website (nosto.com).