What is Mailchimp?
Mailchimp is a marketing platform for sending email and SMS campaigns to customer lists, with built-in automations, reporting and AI marketing tools. The page describes using real-time user behavior data and artificial intelligence to help convert more customers.
In practice you can build and send email campaigns, set up marketing automations, manage audiences and contacts, create content with content creation tools, run social media marketing, and track results with reporting and analytics. It also offers lead generation features, templates, and integrations with over 300 apps such as Shopify, WooCommerce, Canva, Zapier and Stripe.
Key features
- Email marketing campaigns
- SMS marketing
- Marketing automations
- AI marketing tools
- Reporting and analytics
- Integrations with 300+ apps
Who is it for
- small businesses
- e-commerce stores
- non-profit organizations
- professional services
How to get started with Mailchimp
- Create an account and choose the free 14-day trial of the Standard plan.
- Add a contact list or connect your store, e.g. Shopify or WooCommerce.
- Design your first email or SMS campaign and set up a welcome automation.
- You run an online store and want email and SMS in one place.
- You need automations, such as welcome messages for new contacts.
- You already use tools like Shopify, WooCommerce or Canva and want to connect them.
- You need a Polish-language interface, which is not available.
- You have a large contact base and are concerned about costs rising with the number of contacts.
Pros and cons
- Easy to use, with a free trial to start
- Wide range of integrations, including Shopify and WooCommerce
- Combines email, SMS and social media marketing in one place
- Pricing depends on number of contacts
Mailchimp pricing
| Plan | Price | Includes |
|---|---|---|
| Free | 0 EUR / month | do 250 kontaktów |
| Essentials | od 11,66 EUR / month | po 14-dniowym trialu, cena rośnie z liczbą kontaktów |
| Standard | od 17,95 EUR / month | po 14-dniowym trialu, do 6000 maili miesięcznie, funkcje AI |
| Premium | od 314,04 EUR / month | promocyjnie 266,93 EUR przez 12 miesięcy |
Prices copied from Mailchimp pricing, checked October 12, 2026. Currency as shown by the vendor; taxes may apply.
Is Mailchimp free?
There is a free trial. 14-day free trial of the Standard plan; a free plan is mentioned on the page as 'Get started for free' but its limits are not specified in the text.
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Mailchimp alternatives
| Tool | Price from | Free plan | Category |
|---|---|---|---|
 Klaviyo | not listed | ? | Marketing & ads |
 Jacquard | not listed | trial | Marketing & ads |
 Anyword | 49 USD/mo | trial | Marketing & ads |
 Predis.ai | 24 USD/mo | trial | Marketing & ads |
 Profound | not listed | trial | Marketing & ads |
 Seventh Sense | not listed | trial | Marketing & ads |
All alternatives to Mailchimp →
Comparisons
FAQ
What is Mailchimp used for?
Email and SMS marketing platform with automations, analytics and AI tools for small businesses and e-commerce.
Is Mailchimp free?
There is a free trial. 14-day free trial of the Standard plan; a free plan is mentioned on the page as 'Get started for free' but its limits are not specified in the text.
How much does Mailchimp cost?
The cheapest paid plan is od 11,66 EUR/mo (vendor pricing, October 12, 2026).
What are the best Mailchimp alternatives?
Closest alternatives: Klaviyo, Jacquard, Anyword, Predis.ai, Profound.
Data checked October 12, 2026 on the vendor website (mailchimp.com).