Side by side
| Feature | Klaviyo | Mailchimp |
|---|---|---|
| What it does | AI-powered B2C CRM and marketing platform for email, SMS, WhatsApp and other channels, aimed at ecommerce and retail brands. | Email and SMS marketing platform with automations, analytics and AI tools for small businesses and e-commerce. |
| Price from | not listed | od 11,66 EUR/mo |
| Free plan | ? | trial |
| Platforms | web | web, api |
| API | yes | yes |
Klaviyo: key features
- Composer: creates flows and campaigns from a prompt
- Customer Agent: AI support and selling based on customer data
- Email, SMS, WhatsApp, RCS and mobile app messaging in one platform
- Segmentation and personalisation of messages
- Helpdesk and customer hub
- Integrations with 350+ apps and developer APIs
Mailchimp: key features
- Email marketing campaigns
- SMS marketing
- Marketing automations
- AI marketing tools
- Reporting and analytics
- Integrations with 300+ apps
FAQ
Is Klaviyo or Mailchimp better?
It depends on the job - compare prices, free plans and features in the table above.
Are Klaviyo and Mailchimp free?
Klaviyo: The vendor does not state this clearly on the homepage or pricing page. Mailchimp: There is a free trial. 14-day free trial of the Standard plan; a free plan is mentioned on the page as 'Get started for free' but its limits are not specified in the text.