What is Lavender?
Lavender is an AI email coach that works inside Gmail, Outlook and sales tools such as HubSpot, Outreach and Salesloft. It analyzes the email you are writing, scores it against best practices (a score of 90 or above is treated as the target for more replies), and suggests specific fixes. It also pulls prospect data into your inbox and proposes ways to personalize each message.
In practice you can get AI-written first drafts, instant edits to an existing email or template, personalization hints based on recipient data, and real-time coaching that updates as best practices change. Managers get a coaching dashboard that tracks team performance and shows which emails are working. The company also offers Ora, an AI sales agent that drafts emails, and a sales email certification course.
Key features
- Email scoring against best practices with a target score of 90 or above
- AI-generated email drafts and rewrites
- Personalization assistant that surfaces prospect data in the inbox
- Coaching dashboard for managers tracking team performance
- Integrations with Gmail, Outlook, HubSpot, Outreach, Salesloft, Apollo, Gong
- Browser extension for Chrome
Who is it for
- Sales development reps (SDRs)
- Account executives (AEs)
- Sales leaders and managers
- Anyone who needs to write more effective emails
Pros and cons
- Works directly inside existing email and CRM tools
- Real-time scoring and suggestions based on large email data sets
- SOC2-certified and GDPR-compliant according to the site
- Pricing details beyond the free install are not shown on the pricing text provided
- Vendor claims of results (e.g. 2x replies) are customer-reported
Lavender pricing
The vendor does not publish prices in a readable form (often pricing is shown only after signing in).
Is Lavender free?
Yes, there is a free plan. Free install of the Email Coach for Chrome, and a free trial of Ora ("Build in Ora for Free").
Lavender alternatives
| Tool | Price from | Free plan | Category |
|---|---|---|---|
 Grammarly | 12 USD/mo | yes | Writing & editing |
 Smartlead | not listed | trial | Writing & editing |
 Rytr | 7.50 USD/mo | yes | Writing & editing |
 LanguageTool | 49,90 PLN/mo | yes | Writing & editing |
 QuillBot | not listed | ? | Writing & editing |
 Jetwriter AI | 14 USD/mo | yes | Writing & editing |
All alternatives to Lavender →
FAQ
What is Lavender used for?
AI email coach that scores and rewrites sales emails to get more replies, used by sellers, leaders and anyone writing emails.
Is Lavender free?
Yes, there is a free plan. Free install of the Email Coach for Chrome, and a free trial of Ora ("Build in Ora for Free").
How much does Lavender cost?
The vendor does not publish prices publicly or requires sign-in.
What are the best Lavender alternatives?
Closest alternatives: Grammarly, Smartlead, Rytr, LanguageTool, QuillBot.
Data checked October 12, 2026 on the vendor website (lavender.ai).