What is HeyGen?
HeyGen is an AI video platform for creating presenter-style videos without a camera, crew or editing skills. You can start from a text idea with its Video Agent, from a script in the AI Studio text-based editor, or from existing footage. Avatars such as Avatar V are built from a recording of a real person and aim to keep the same face and identity across different angles and lengths of video.
In practice you can generate talking-head videos with lip-synced speech in 175+ languages and dialects, translate an uploaded file or YouTube link while preserving the speaker's voice, add captions, B-roll and motion graphics, and export the result. Teams can collaborate on drafts with comments and shared assets, and paid plans add interactive video and SCORM export for online courses.
Key features
- AI avatars with consistent identity and lip-sync in 175+ languages
- Text-to-video generation from a prompt via Video Agent
- Text-based AI Studio editor with control over tone, gestures and emotion
- One-click video translation with voice cloning from file or YouTube link
- Auto captions, B-roll and motion graphics
- Team collaboration with commenting, Brand Kit and SCORM export on business plans
Who is it for
- content creators
- marketers
- online course creators
- sales and real estate teams
How to get started with HeyGen
- Create a free account on the HeyGen website and log in
- Choose a ready-made avatar or upload your own
- Enter a script or idea description in the text editor
- Adjust tone, pace and gestures, then generate the video
- You need avatar videos without a camera or crew
- You want to translate a recording into many languages with lip sync
- You create social media content, online courses or marketing videos
- You need an unlimited free plan, as the free plan is capped at 3 videos per month
- You need a Polish-language interface, which the tool does not offer
Pros and cons
- Highly realistic avatars with consistent appearance across angles
- Video translation with lip-sync and voice preservation
- Credit-based limits on video generation per plan
- Advanced features such as voice cloning and 4K export require paid plans
HeyGen pricing
| Plan | Price | Includes |
|---|---|---|
| Free | 0 USD / month | 3 videos/month, up to 1 min, 1 custom avatar, standard processing |
| Creator | 29 USD / month | 600 credits, videos up to 30 min, 1080p export, voice cloning, watermark removal |
| Pro | 49 USD / month | 1,000 credits, videos up to 30 min, 4K export, edit translation script, all advanced AI models |
| Business | 149 USD / month | 1,500 credits, videos up to 60 min, 5 custom avatars, SSO, team seats at 20 USD/seat/month, SCORM export, LMS integrations |
Prices copied from HeyGen pricing, checked October 12, 2026. Currency as shown by the vendor; taxes may apply.
Is HeyGen free?
Yes, there is a free plan. 3 videos per month up to 1 minute, access to Avatar IV, 500+ stock avatars, 1 custom video avatar, 30+ languages.
Featured in
- Best AI for voiceover & text to speech - #7
- Best AI for translation - #7
- Best AI for avatars - #1
- Best AI for animation - #4
- Best AI for YouTube - #5
HeyGen alternatives
| Tool | Price from | Free plan | Category |
|---|---|---|---|
 AI STUDIO (DeepBrain AI Studios) | 24 USD/mo | yes | Video generators |
 Fliki | not listed | yes | Video generators |
 Captions | 24.99 USD/mo | trial | Video generators |
 VEED | 129 EUR/yr | trial | Video generators |
 CapCut | not listed | yes | Video generators |
 Pictory | not listed | ? | Video generators |
Comparisons
FAQ
What is HeyGen used for?
AI video generator that turns text, images or audio into videos with realistic avatars, narration, captions and translation, for creators and marketers.
Is HeyGen free?
Yes, there is a free plan. 3 videos per month up to 1 minute, access to Avatar IV, 500+ stock avatars, 1 custom video avatar, 30+ languages.
How much does HeyGen cost?
The cheapest paid plan is 29 USD/mo (vendor pricing, October 12, 2026).
What are the best HeyGen alternatives?
Closest alternatives: AI STUDIO (DeepBrain AI Studios), Fliki, Captions, VEED, CapCut.
Data checked October 12, 2026 on the vendor website (heygen.com).