What is Helium 10?
Helium 10 is a software suite for online sellers who sell on Amazon, Walmart and TikTok Shop. It bundles tools for product research, keyword research, listing optimization, daily operations, performance analytics and e-commerce advertising into one platform, with a Chrome extension and a web dashboard.
The platform's AI layer, called Helium Agent, is described as an AI commerce agent: a seller asks questions about their business in plain language, for example to analyse competitor keywords or find product opportunities, and the agent points to changes that may lift sales, protect margin or improve ACoS. Sellers can also generate AI listings with Listing Builder, score existing listings, export Amazon listings to TikTok, and connect their AI tools through Helium MCP.
Key features
- Product research and product viability analysis via Chrome Extension
- Keyword research and keyword ranking tracking
- AI-generated product listings and listing scoring
- Automated email sequences and customer review requests
- Inventory forecasting and FBA reimbursement management
- Advertising automation and influencer finder
Who is it for
- Amazon sellers
- Walmart sellers
- TikTok Shop sellers
- Brands and agencies managing e-commerce accounts
Pros and cons
- Covers Amazon, Walmart and TikTok Shop in one suite
- Helium Agent answers business questions in natural language
- Includes listing, keyword, inventory and ads tools
- Pricing details are not shown on the pricing page text provided
- Built for marketplace sellers, so of limited use outside e-commerce
Helium 10 pricing
The vendor does not publish prices in a readable form (often pricing is shown only after signing in).
Is Helium 10 free?
The vendor does not state this clearly on the homepage or pricing page.
Helium 10 alternatives
| Tool | Price from | Free plan | Category |
|---|---|---|---|
 Exa | not listed | trial | APIs & models |
 Firecrawl | 16 USD/mo | yes | APIs & models |
 Pinecone | 20 USD/mo | yes | APIs & models |
 Tavily | 0.008 USD | yes | APIs & models |
 You.com | 1 USD | yes | APIs & models |
 Qdrant | not listed | yes | APIs & models |
All alternatives to Helium 10 →
FAQ
What is Helium 10 used for?
All-in-one software suite for Amazon, Walmart and TikTok Shop sellers covering product research, keywords, listings, operations and ads.
Is Helium 10 free?
The vendor does not state this clearly on the homepage or pricing page.
How much does Helium 10 cost?
The vendor does not publish prices publicly or requires sign-in.
What are the best Helium 10 alternatives?
Closest alternatives: Exa, Firecrawl, Pinecone, Tavily, You.com.
Data checked October 12, 2026 on the vendor website (helium10.com).