What is Frase?
Frase is a content operating system aimed at both Google rankings and visibility in AI answers (GEO and AEO). It starts with a site audit that scores each page for search and AI readiness, then builds a prioritized list of fixes, which Frase can draft for review.
From there the platform covers the whole loop: keyword and topic research that ends in a brief, an AI agent that drafts content in a brand voice, optimization scores for Google and for AI citation, and publishing to WordPress, Webflow, Sanity, Wix or its own hosted CMS. Content Guard watches rankings and AI mentions daily and flags decay, while AI Visibility tracks which AI tools cite your pages.
Key features
- Site audit with page-by-page SEO and GEO scores and a prioritized fix list
- AI agent that drafts articles in a brand voice learned from your pages
- Content optimization score for Google and GEO optimization for AI citation
- AI Visibility tracking of which AI tools mention your site
- Content Guard daily monitoring of ranking drops with suggested fixes
- Publishing to WordPress, Webflow, Sanity, Wix or FraseCMS
Who is it for
- Content marketers
- SEO teams
- Agencies
- Enterprise marketing teams
How to get started with Frase
- Create an account and start the 7-day free trial, no credit card needed.
- Run a site audit to score your pages for SEO and GEO.
- Define your brand tone and approve the first article draft before publishing.
- You want to combine SEO with visibility in ChatGPT and Google AI answers.
- You manage content on WordPress, Webflow, Sanity or Wix and want to publish directly.
- You run multiple sites or work in an agency and need ranking monitoring.
- You need a Polish-language interface, as the tool does not offer one.
- You need more than 10 articles per month on the Starter plan without upgrading.
Pros and cons
- Covers both Google SEO and AI search visibility in one workflow
- Content in 70+ languages, written natively rather than translated
- Plan limits on articles, audit pages and seats; extra usage billed on higher plans
Frase pricing
| Plan | Price | Includes |
|---|---|---|
| Starter | 39 USD / month | billed yearly; 49 USD month to month. 1 seat, 1 site, 10 articles and 50 audit pages per month, Content Guard for 10 pages |
| Professional | 103 USD / month | billed yearly; 129 USD month to month. 3 seats and 5 sites, 40 articles and 250 audit pages per month, Content Guard for 75 pages |
| Scale | 239 USD / month | billed yearly; 299 USD month to month. 5 seats and up to 10 domains, 100 articles and 1,000 audit pages per month, Content Guard for 300 pages |
Prices copied from Frase pricing, checked October 12, 2026. Currency as shown by the vendor; taxes may apply.
Is Frase free?
There is a free trial. 7-day free trial, no credit card required.
Featured in
- Best AI for SEO - #6
Frase alternatives
| Tool | Price from | Free plan | Category |
|---|---|---|---|
 Surfer | 82 EUR/mo | trial | SEO |
 Ahrefs | 129 USD/mo | trial | SEO |
 Semrush | 117.33 USD/mo | yes | SEO |
 Clearscope | 129 USD/mo | trial | SEO |
 CONTADU | not listed | trial | SEO |
 MarketMuse | not listed | trial | SEO |
FAQ
What is Frase used for?
AI platform for SEO and GEO content: audits, researches, writes, publishes and monitors pages to rank on Google and get cited by AI tools.
Is Frase free?
There is a free trial. 7-day free trial, no credit card required.
How much does Frase cost?
The cheapest paid plan is 39 USD/mo (vendor pricing, October 12, 2026).
What are the best Frase alternatives?
Closest alternatives: Surfer, Ahrefs, Semrush, Clearscope, CONTADU.
Data checked October 12, 2026 on the vendor website (frase.io).