Side by side
| Feature | Semrush | Frase |
|---|---|---|
| What it does | All-in-one SEO and AI search visibility platform for tracking, researching, and growing brand presence across Google, AI answers, ads, and social. | AI platform for SEO and GEO content: audits, researches, writes, publishes and monitors pages to rank on Google and get cited by AI tools. |
| Price from | 117.33 USD/mo | 39 USD/mo |
| Free plan | yes | trial |
| Platforms | web, api, chrome | web, api |
| API | yes | yes |
Semrush: key features
- Keyword research with a database of billions of keywords
- Backlink analysis and competitor insights
- AI visibility tracking and prompt-level monitoring
- Technical site audits and rank tracking
- Content creation tools with SEO and AI scoring
- Semrush MCP connection to AI assistants
Frase: key features
- Site audit with page-by-page SEO and GEO scores and a prioritized fix list
- AI agent that drafts articles in a brand voice learned from your pages
- Content optimization score for Google and GEO optimization for AI citation
- AI Visibility tracking of which AI tools mention your site
- Content Guard daily monitoring of ranking drops with suggested fixes
- Publishing to WordPress, Webflow, Sanity, Wix or FraseCMS
FAQ
Is Semrush or Frase better?
It depends on the job - compare prices, free plans and features in the table above.
Are Semrush and Frase free?
Semrush: Yes, there is a free plan. Free plan: 1 demo project, 10 reports per day across vital tools, help center and basic onboarding, and AI Visibility features. No credit card required. Frase: There is a free trial. 7-day free trial, no credit card required.