What is Brandwatch?
Brandwatch is an AI-powered suite for social media management, consumer intelligence, influencer marketing and search intelligence, owned by Cision. It is built around a large archive of online consumer conversations covering social platforms and other sources, which the company says spans over 100 million sources.
In practice, teams use it to search and segment consumer opinion in customizable dashboards, analyze data at scale with the company's AI (Iris AI), and set up real-time alerts for emerging threats. Social media managers can plan and approve content in one shared calendar, manage organic and paid posts, and handle all their networks from a single social inbox. Influencer marketers can find creators, manage relationships and report on multichannel campaigns.
Key features
- Social listening across over 100 million sources
- Iris AI for trend discovery and analysis
- Shared social content calendar with approval workflows
- Unified social inbox for community management
- Influencer discovery across a database of over 30 million creators
- Automated reporting and real-time threat alerts
Who is it for
- Market researchers and analysts
- Social media managers and content marketers
- Brand and PR teams
- Influencer marketing agencies
Pros and cons
- Large archive of consumer conversations
- Covers all major social networks in one suite
- Priced by plan for each solution, with the exact amounts not shown in the provided text
Brandwatch pricing
The vendor does not publish prices in a readable form (often pricing is shown only after signing in).
Is Brandwatch free?
The vendor does not state this clearly on the homepage or pricing page.
Brandwatch alternatives
| Tool | Price from | Free plan | Category |
|---|---|---|---|
 Hootsuite | 99 USD/mo | trial | Social media |
 Buffer | 5 USD/mo | trial | Social media |
 Later | 18.75 USD/mo | trial | Social media |
 Taplio | 39 USD/mo | trial | Social media |
 Munch Studio | 38 USD/mo | trial | Social media |
 Ocoya | 29 USD/mo | trial | Social media |
All alternatives to Brandwatch →
FAQ
What is Brandwatch used for?
AI-powered social listening, consumer intelligence and social media management suite for brands, agencies and researchers.
Is Brandwatch free?
The vendor does not state this clearly on the homepage or pricing page.
How much does Brandwatch cost?
The vendor does not publish prices publicly or requires sign-in.
What are the best Brandwatch alternatives?
Closest alternatives: Hootsuite, Buffer, Later, Taplio, Munch Studio.
Data checked October 12, 2026 on the vendor website (crimsonhexagon.com).