Side by side
| Feature | Surfer | Frase |
|---|---|---|
| What it does | Content optimization and AI visibility platform helping SEO and marketing teams rank on Google and get cited by ChatGPT, Gemini and Perplexity. | AI platform for SEO and GEO content: audits, researches, writes, publishes and monitors pages to rank on Google and get cited by AI tools. |
| Price from | 82 EUR/mo | 39 USD/mo |
| Free plan | trial | trial |
| Platforms | web, chrome, api | web, api |
| API | yes | yes |
Surfer: key features
- Optimized content editor based on real-time SEO data
- AI visibility tracking across ChatGPT, Gemini, Claude, Perplexity and AI Overviews
- SEO audit and site plan
- Topic and content idea discovery matched to search intent
- Existing page improvement and content gap analysis
- Chrome extension, API and MCP
Frase: key features
- Site audit with page-by-page SEO and GEO scores and a prioritized fix list
- AI agent that drafts articles in a brand voice learned from your pages
- Content optimization score for Google and GEO optimization for AI citation
- AI Visibility tracking of which AI tools mention your site
- Content Guard daily monitoring of ranking drops with suggested fixes
- Publishing to WordPress, Webflow, Sanity, Wix or FraseCMS
FAQ
Is Surfer or Frase better?
It depends on the job - compare prices, free plans and features in the table above.
Are Surfer and Frase free?
Surfer: There is a free trial. Free tools include a free AI visibility audit, a Chrome extension, AI detector and AI humanizer, plus a free AI search optimization course. The main platform is offered as a free start option on the homepage ('Start for Free'), with limits not specified in the provided text. Frase: There is a free trial. 7-day free trial, no credit card required.