Side by side
| Feature | Luma | Tavus |
|---|---|---|
| What it does | Creative agents that plan, generate, edit and deliver multimodal creative work for professional teams, keeping shared context across the whole project. | Builds real-time conversational AI video humans (PALs and avatars) that see, hear and respond face-to-face, for developers and businesses. |
| Price from | 3,000 USD/yr | 20 USD/mo |
| Free plan | trial | yes |
| Platforms | web, api | web, api |
| API | yes | yes |
Luma: key features
- Creative agents that plan, generate, iterate and refine across a project
- Shared context synced across formats and workflows
- Team workspaces with shared credits and usage management
- Export of EXR files for professional production
- Built-in video stitching, captions and deliverable creation
- Access to multiple third-party image and video models
Tavus: key features
- Real-time conversational video with AI humans that see and hear the user
- No-code PAL Maker for building and deploying a PAL
- Developer API with docs and API reference
- Custom replica training and a library of stock replicas
- Knowledge base, memory and internet search for agents
- Conversation recordings and concurrency controls on paid plans
FAQ
Is Luma or Tavus better?
It depends on the job - compare prices, free plans and features in the table above.
Are Luma and Tavus free?
Luma: There is a free trial. A 'Try for free' option is offered on the homepage; the pricing page does not list a free plan. Tavus: Yes, there is a free plan. Developer Basic plan: free, 25 minutes of AI conversational video, 5 minutes of AI video generation, access to 25 stock replicas, support for 30+ languages. PALs Free plan: free, unlimited messaging, 15 minutes of voice and video calls, support for 30+ languages.