Piotr Olszewski · updated October 12, 2026If you need a logo fast, with a full set of files and a clear license, Brandmark is the simplest option: you pay once (from $35), you get PNG and vector files, and the pricing page explicitly says full copyright is included. If you want to design it yourself and need a clean vector (SVG) to keep working on, Recraft is the best choice - but only on a paid plan, because under its terms images made on the free plan belong to Recraft. For lettering and typography in a logo, Ideogram does best.
The second half of this guide is about rights. A logo isn't just a picture - it's your company's future trademark, and AI comes with a few traps the generators don't mention on their home pages.
Quick picks
- Best overall: Brandmark - logo plus vector files for a one-time fee, full copyright per the pricing page.
- Best free: Canva - a free plan with a full editor, but watch the license on elements and templates.
- Best for vectors: Recraft - editable SVG output on paid plans.
- Cheapest: Brandmark Basic at $35 one-time, no subscription.
Comparison table
| Tool | Starting price | Free plan | Best for |
|---|---|---|---|
| Brandmark | $35 one-time | design previews | finished logo with files |
| Looka | pricing not readable | design previews | logo + brand kit |
| Canva | $0, Pro per pricing page | yes | quick logo and marketing materials |
| Recraft | paid plans (amounts not readable) | yes, no commercial rights | SVG vectors, icons |
| Kittl | paid plans (amounts not readable) | yes, personal use only | typography, labels, merch |
| Ideogram | $20/mo ($180/yr) | yes, 30 credits a week | lettering and wordmarks |
| Designs.ai | pricing not confirmed | not stated | consistent brand package |
| AI Logo Generator | $0 | yes | quick concept sketch |
| ChatGPT (images) | $0 | yes | brainstorming and variations |
Brandmark
Brandmark generates a logo from your name, keywords and preferred style, then lets you tweak it as much as you like. Its biggest plus is the billing model: you pay once, with no subscription, and per the pricing page you get "Full copyright included" for commercial and personal use. Higher tiers add brand guidelines, business cards, social media assets and presentation templates.
- Who it's for: small businesses, solo founders and anyone starting a project on a small budget.
- Price: Basic $35 (PNG and vector), Designer $95 (source files, brand guidelines, business cards, social media), Enterprise $195 (up to 10 hand-crafted concepts, font download).
- Downsides: designs can feel template-like, and the Basic tier includes no source files or font.
Looka
Looka (not in the directory yet) is one of the best-known logo generators: you enter your name, industry and preferred colors, pick from the suggestions, then buy a file package or a Brand Kit subscription with business cards, social media templates and a website.
- Who it's for: people who want a logo and a full set of brand materials in one place.
- Price: the pricing page blocked automated reading in October 2026, so I haven't confirmed the amounts.
- Downsides: some materials run on a subscription model - check what you keep if you cancel.
Canva
Canva has a logo generator, thousands of templates and AI image features. You can make a logo in minutes and then, in the same place, business cards, posts and presentations in matching colors.
- Who it's for: people who need a temporary logo or consistent social media materials.
- Price: there's a free plan; the pricing page blocked automated reading in October 2026, so I'm not quoting the Pro price.
- Downsides: a logo built from a Canva template or stock elements can be used by any other Canva user too. Canva's license terms restrict registering designs based on its templates and elements as trademarks - read the current license agreement before you file (the page blocked automated reading for me in October 2026).
Recraft
Recraft is an image and vector graphics generator with style control, built on its V4 and V4.1 model series according to the vendor. For logos, the most useful thing is that it outputs a vector you can keep editing in a design app, not just a flat image.
- Who it's for: designers and people building an icon set and a consistent visual identity.
- Price: paid monthly and annual plans are available (20% cheaper yearly), but I couldn't read the amounts from the pricing page in October 2026.
- Downsides: on the free plan, per the pricing page, images belong to Recraft, are public in the gallery and have no commercial license. The free plan is not suitable for a company logo. On a paid plan, ownership and privacy are yours, including after you cancel.
Kittl
Kittl (not in the directory yet) is an AI design editor that's strong on typography: wordmarks, labels, T-shirt prints, posters. It has templates and vector export on paid plans.
- Who it's for: clothing brands, small breweries, merch shops - anywhere the logo is mostly lettering.
- Price: Free, Pro, Expert and Max plans; the page didn't show amounts to automated reading in October 2026.
- Downsides: per the pricing page, the free plan is for personal use only, and the commercial license on Pro and Expert covers up to 500,000 copies.
Ideogram
Ideogram has been known from the start for rendering text correctly in images, which is crucial for wordmarks. The company develops its own models (listed in the directory as Ideogram 3.0, 4.0 and 4.5) and adds apps for specific tasks, such as background removal.
- Who it's for: people looking for wordmark ideas with their company name, and campaigns with lettering.
- Price: Free (30 credits a week, only when signing in with Google, Apple or Microsoft), Plus $20 a month or $180 a year, Pro $60 or $504 a year, Team $30 per user.
- Downsides: on the free plan, everything you generate is public. The output is a raster image - you'll need to make a vector separately.
Designs.ai
Designs.ai is a platform with AI agents that turn a single brief into a logo, graphics, video and presentations in a consistent brand style. According to the vendor, the agent asks follow-up questions and then picks the models itself.
- Who it's for: companies that want a full package of materials, not just a logo.
- Price: not confirmed on an official pricing page.
- Downsides: in such a broad tool, the logo itself can be the weakest piece.
AI Logo Generator
A simple free tool: you type your company name and a description of what you do, and you get logo suggestions. Good for quickly testing a direction before paying someone for a design.
- Who it's for: people at the idea stage.
- Price: free, per the directory listing.
- Downsides: no information on licensing or vector files - I wouldn't use it for a final company mark without checking the terms.
ChatGPT for logo ideas
Image generation in ChatGPT works well for brainstorming: you describe your business, ask for 10 directions (symbol, monogram, wordmark only) and immediately see sketches. Then move the chosen direction into a vector editor or hand it to a designer.
- Who it's for: anyone still searching for an idea.
- Price: image generation is available on the free plan too (with limits).
- Downsides: raster output, little consistency between versions, and a risk of resembling existing marks.
Logo ownership and trademarks: what you need to know
This is the most important part of the guide. An AI logo raises three separate questions: are you allowed to use it, can someone else copy it, and can you register it?
- Can you use it - the tool's terms decide. Recraft keeps ownership of images on the free plan, Kittl's free plan allows personal use only, and Ideogram's free plan publishes everything in its gallery. Brandmark's pricing page says full copyright is included. Always read the license for the plan you generate on.
- Can someone copy it - copyright. In many jurisdictions copyright protects works of human authorship. The US Copyright Office, for example, has said that material generated entirely by AI, without sufficient human creative input, can't be registered. UK law has a specific rule for computer-generated works, but how it applies to modern generative AI is not settled. In practice, copyright alone may not stop someone copying a purely AI-generated logo. The more of your own work you put into refining it, the better.
- Can you register it - trademark. A registered trademark (with the USPTO in the US, the UKIPO in the UK or the EUIPO in the EU) protects your mark regardless of who or what drew it, as long as it's distinctive and doesn't conflict with earlier marks. Fees are charged per class of goods or services; per GOV.UK, a UK registration costs at least £205, and more for additional classes. Check the official fee schedule of your trademark office before filing.
- Templates and library elements - if your logo is built from a stock element that every user of the service has access to, both registering and later defending the mark can be a problem.
- Similarity to existing marks - a generator trained on millions of images can come up with something very close to someone else's logo. Before printing, search trademark databases (USPTO, UKIPO, TMview) and run a reverse image search.
This isn't legal advice. If you're investing seriously in a brand, have a trademark attorney run a clearance search.
How to choose
- You want a finished logo with files and peace of mind on licensing - Brandmark.
- You design it yourself and need a vector - Recraft on a paid plan.
- The logo is mostly lettering - Ideogram for ideas, Kittl to refine the typography.
- You need a logo right now plus social media materials - Canva, but treat it as temporary if it's based on a template.
- You plan to register a trademark - avoid stock templates and free plans with restricted licenses.
- Check the files - for print you need a vector (SVG, PDF or EPS), not just a PNG.
Common mistakes
- Using a free-plan logo for your business - on Recraft and Kittl the free plan gives you no commercial rights.
- No vector file - a PNG logo will blur on a banner and cause trouble with embroidery and printing.
- Too much detail - AI loves gradients and fine elements that vanish in a 32 px app icon. Test the logo small and in a single color.
- Not checking for similar marks - an expensive rebrand after a year in business is a common story.
- Filing in the wrong trademark classes - the fee grows with each class, so pick the ones you actually operate in.
- Choosing a name without checking the domain and trademark databases - name, domain and trademark first, logo after.
FAQ
What is the best free AI logo generator?
Canva, AI Logo Generator, the free plans of Recraft, Kittl and Ideogram, and image generation in ChatGPT. Watch the license, though - on Recraft and Kittl the free plan doesn't allow commercial use, and on Ideogram free-plan images are public.
Can I use an AI generated logo for my business?
Yes, if the tool's license for your plan allows commercial use. Paid plans on Brandmark, Recraft, Kittl and Ideogram do; free plans on several of them don't.
Can you copyright an AI generated logo?
Often not on its own. The US Copyright Office requires human authorship, and a logo generated entirely by AI usually doesn't qualify. Registering it as a trademark is the more reliable form of protection.
Can I trademark a logo made with AI?
Yes, if the mark is distinctive, doesn't infringe earlier rights and the tool's terms allow it. Trademark fees are charged per class; check the current fee schedule at the USPTO, UKIPO or EUIPO.
How much does an AI logo cost?
From nothing (Canva, free generators) to $35 one-time at Brandmark, or subscriptions from $20 a month at Ideogram. Add trademark filing fees if you register the mark.
Which AI is best at text in logos?
Ideogram is known for rendering text correctly in images, and Kittl for its typography tools. With other generators, it's still worth redoing the lettering by hand with a real font.
Sources
- Brandmark - pricing - checked October 12, 2026
- Looka - pricing - October 2026, page blocked automated reading
- Canva - pricing - October 2026, page blocked automated reading
- Recraft - pricing - checked October 2026
- Recraft - plans and billing - checked October 2026
- Kittl - pricing - checked October 2026
- Ideogram - plans - checked October 2026
- GOV.UK - register a trade mark - checked October 12, 2026
- USPTO - trademark fees - October 2026, page blocked automated reading