Best Semrush alternatives

Comparison

Tool	Price from	Free plan	Category
Semrush	117.33 USD/mo	yes	SEO
Ahrefs	129 USD/mo	trial	SEO
Senuto	35 EUR/mo	trial	SEO
Surfer	82 EUR/mo	trial	SEO
Frase	39 USD/mo	trial	SEO
vidIQ	not listed	yes	SEO
Clearscope	129 USD/mo	trial	SEO
CONTADU	not listed	trial	SEO
MarketMuse	not listed	trial	SEO

Each alternative in short

1. Ahrefs

All-in-one SEO and AI search marketing platform for tracking rankings, competitors, brand mentions in AI answers, and website health.

There is a free trial. The homepage offers a free sign-up option and free tools such as the AI Visibility Checker, AI Writing Tools, SEO Browser Extension and Word Count, plus free website health monitoring and Web Analytics. The pricing page lists paid plans only, so the scope of a free trial is not specified in the text.

2. Senuto

SEO and content marketing platform with keyword, visibility, backlink and rank tracking data plus AI writing tools for marketers and agencies.

There is a free trial. 14-day free trial of the Basic plan.

3. Surfer

Content optimization and AI visibility platform helping SEO and marketing teams rank on Google and get cited by ChatGPT, Gemini and Perplexity.

There is a free trial. Free tools include a free AI visibility audit, a Chrome extension, AI detector and AI humanizer, plus a free AI search optimization course. The main platform is offered as a free start option on the homepage ('Start for Free'), with limits not specified in the provided text.

4. Frase

AI platform for SEO and GEO content: audits, researches, writes, publishes and monitors pages to rank on Google and get cited by AI tools.

There is a free trial. 7-day free trial, no credit card required.

5. vidIQ

AI-powered YouTube growth tool offering keyword research, video SEO, thumbnail help and content ideas for creators.

Yes, there is a free plan. Free plan includes limited access to the most popular tools, 150 AI credits per month, niche trends, content ideas and AI Coach tips.

6. Clearscope

Content optimization and AI search visibility platform for SEO and content teams tracking Google and AI answer engines.

There is a free trial. 14 day free trial mentioned on the pricing page; the homepage offers a 'Start for free' option without further detail.

7. CONTADU

Content intelligence platform that plans, writes and optimizes SEO content using NLP, SERP and competitor analysis, for marketers and content teams.

There is a free trial. Free trial is advertised on the homepage; the exact trial limits are not stated in the provided text.

8. MarketMuse

AI software that tells content teams what to write, how much, and where they can outrank competitors, based on their existing authority.

There is a free trial. Free plan: 1 user, 10 queries per month, access to Topic Navigator, Keywords, SERP x-ray and Site Heatmap, but no site inventory, no tracked topics and no content briefs or strategy documents.

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