What is Turnitin?
Turnitin is a suite of academic integrity and assessment products built for schools, universities and research publishers. Its core tools check student and researcher writing against large databases to flag similarity and plagiarism, and its newer Turnitin Clarity product adds writing analytics and AI insights so educators can see how a text was produced rather than only detecting AI-generated content.
The platform covers several workflows: Feedback Studio for grading, feedback and handling misconduct cases; Gradescope for flexible grading of paper-based work; ExamSoft for secure offline digital exams; and iThenticate for originality checks used by publishers and researchers. Institutions use these tools to review submissions, guide responsible AI use and protect assessment standards.
Key features
- Plagiarism and similarity checking against large text databases
- AI writing detection and writing process analytics (Turnitin Clarity)
- Grading and feedback workflows (Feedback Studio)
- Flexible grading of paper-based work (Gradescope)
- Secure offline digital exam platform (ExamSoft)
- Originality checking for publishers and researchers (iThenticate)
Who is it for
- Schools and universities
- Educators and instructors
- Research institutions
- Academic publishers
How to get started with Turnitin
- Contact your university or school administration about access
- Log in to Turnitin via your institution account or your instructor's link
- Upload your first paper to check similarity or detect AI writing
- Your university, school or publisher requires checking papers for plagiarism
- You need writing process analytics, not just an AI detection score
- You want to handle grading and feedback for papers in one system
- You are looking for a free tool for personal use, as the site gives no free-version information
- You need a Polish-language interface, which the platform does not offer
Pros and cons
- Covers plagiarism, AI writing and assessment in one suite
- Used by more than 16,000 institutions worldwide
- Pricing is not published on the homepage text; access is through sales contact
Turnitin pricing
The vendor does not publish prices in a readable form (often pricing is shown only after signing in).
Is Turnitin free?
The vendor does not state this clearly on the homepage or pricing page.
Turnitin alternatives
| Tool | Price from | Free plan | Category |
|---|---|---|---|
 GPTZero | not listed | yes | AI detectors |
 Originality.ai | 12.95 USD/mo | yes | AI detectors |
 Undetectable AI | 5.00 USD/mo | trial | AI detectors |
 Copyleaks | 13.99 USD/mo | trial | AI detectors |
 Scribbr | 19,95 USD | ? | Education |
 ZeroGPT | not listed | yes | AI detectors |
All alternatives to Turnitin →
Comparisons
FAQ
What is Turnitin used for?
Academic integrity platform that detects plagiarism and AI-generated writing and supports grading and feedback for schools and universities.
Is Turnitin free?
The vendor does not state this clearly on the homepage or pricing page.
How much does Turnitin cost?
The vendor does not publish prices publicly or requires sign-in.
What are the best Turnitin alternatives?
Closest alternatives: GPTZero, Originality.ai, Undetectable AI, Copyleaks, Scribbr.
Data checked October 12, 2026 on the vendor website (turnitin.com).