What is Metricool?
Metricool is a social media management tool that brings scheduling, analytics, reporting, inbox management, link-in-bio pages and ad campaign tracking into one dashboard. Users connect their social accounts (Instagram, TikTok, YouTube, Facebook, LinkedIn, X and others), then drag and drop posts into a calendar, preview how content will look on each platform, and find suggested posting times. An AI social media assistant helps generate post ideas, and saved replies and recurring post templates reduce repetitive work.
On the reporting side, Metricool generates automated reports (PDF and PPT on paid plans), shows performance metrics and competitor comparisons, and connects to Google Data Studio. Flows automates direct message responses to move followers toward a catalog, sign-up page or chat, while Smartlinks provides customizable link-in-bio pages with click tracking. Google, Facebook and TikTok ads can be managed from a single campaign dashboard.
Key features
- Drag-and-drop content calendar with cross-platform post previews
- AI social media assistant for content ideas
- Automated analytics and PDF/PPT reports
- Unified inbox for messages and comments
- Flows: DM automation for social media
- Smartlinks link-in-bio pages with click tracking
- Unified Google, Facebook and TikTok ads dashboard
Who is it for
- Social media managers
- Marketing teams
- Agencies managing multiple clients
- Small business owners
How to get started with Metricool
- Create a free account on the Metricool website.
- Connect your Instagram, TikTok, YouTube, Facebook, LinkedIn, Pinterest or X profile.
- Schedule your first post by dragging content into the calendar.
- You manage several social media channels and want everything in one panel.
- You need automatic PDF or PPT reports for clients or management.
- You run Google, Facebook or TikTok Ads campaigns and want to see results next to social analytics.
- You need a Polish-language interface, which the platform does not offer.
- You want to manage LinkedIn or X on the free plan, which does not support these channels.
Pros and cons
- Combines scheduling, analytics, reporting and ads in one dashboard
- Free plan available with scheduling and analytics
- Team roles and post approval system on higher plans
- Full feature set (approval system, API, Data Studio connector) requires paid Advanced plan
- Free plan limited to 1 brand and 20 scheduled posts per month
Metricool pricing
| Plan | Price | Includes |
|---|---|---|
| Free | 0 USD / month | 1 brand, 20 posts/month, 5 competitors, 30 days analytics |
| Starter | 20 USD / month | Up to 10 brands, unlimited publishing, 100 competitors, LinkedIn, PDF/PPT reports, Flows; up to 5 brands for 20 USD/month, up to 10 brands for 36 USD/month |
| Advanced | 53 USD / month | Up to 50 brands, team and client management, approval system, Data Studio connector, API; up to 15 brands for 53 USD/month, up to 25 brands for 85 USD/month, up to 50 brands for 159 USD/month |
Prices copied from Metricool pricing, checked October 12, 2026. Currency as shown by the vendor; taxes may apply.
Is Metricool free?
Yes, there is a free plan. Free plan: 1 brand, all social networks except LinkedIn and X, up to 20 scheduled posts per month, 5 competitor profiles, 30 days of analytics, AI social media assistant and Metricool MCP.
Metricool alternatives
| Tool | Price from | Free plan | Category |
|---|---|---|---|
 SocialBee | 24 USD/mo | trial | Productivity & notes |
 Letterfork | 9 USD/mo | trial | Productivity & notes |
 Airtable | 20 USD/mo | trial | Productivity & notes |
 Hootsuite | 99 USD/mo | trial | Social media |
 Krisp | 16 USD/mo | trial | Productivity & notes |
 Gong | not listed | no | Productivity & notes |
All alternatives to Metricool →
FAQ
What is Metricool used for?
Social media management platform for planning, publishing, analytics, reporting and ads, with an AI assistant, for marketers and agencies.
Is Metricool free?
Yes, there is a free plan. Free plan: 1 brand, all social networks except LinkedIn and X, up to 20 scheduled posts per month, 5 competitor profiles, 30 days of analytics, AI social media assistant and Metricool MCP.
How much does Metricool cost?
The cheapest paid plan is 20 USD/mo (vendor pricing, October 12, 2026).
What are the best Metricool alternatives?
Closest alternatives: SocialBee, Letterfork, Airtable, Hootsuite, Krisp.
Data checked October 12, 2026 on the vendor website (metricool.com).